Xerjoff's story began in 2007 in Turin when Sergio Momo and Dominique Salvo brought their vision of luxury perfumery to life. The name itself tells a personal tale: "Joff" was Momo's grandmother's nickname for him, while "Sir" came from his London colleagues' respectful address. This blend of intimacy and elegance continues to shape the brand's identity today.

Momo brought a rich olfactory heritage to the venture. His childhood was filled with his grandmother's Lanvin and Coty flacons, plus discoveries from his father's Eastern travels - frankincense and sandalwood that would later influence the brand's DNA.

The Italian origin goes beyond geography. Xerjoff embodies "Made in Italy" principles: artisanal perfection, artistic vision, and uncompromising quality. The company controls the entire production chain from concept to distribution, ensuring every detail meets their exacting standards.

The philosophy "Naturae Xquisite" - nature's excellence - runs through every creation. Each flacon is considered artwork that engages not just the nose but all senses. This holistic approach sets Xerjoff apart from many niche houses that focus solely on scent.

From launching their first fragrances Elle and Homme to acquiring the historic Casamorati brand in 2009, Xerjoff has consistently pushed boundaries. Their boutiques in Dubai Mall (2010) and Harrods (2014) marked international expansion, while collaborations with musicians like Tony Iommi and Duran Duran show their innovative spirit.

Xerjoff's portfolio spans over a dozen collections, each with distinct character. The Oud Stars collection, launched in 2012, brought Middle Eastern perfumery traditions to European audiences. Alexandria II stands as this series' masterpiece - a complex blend of lavender, apple, and precious Laotian oud crafted by perfumer Christian Carbonnel.

The 1861 Collection celebrates Italian unification with fragrances like Naxos, a tribute to Sicily. Here, honey, tobacco, and vanilla merge into a gourmand masterpiece that feels both traditional and contemporary.

Join the Club tells stories of exclusive societies. 40 Knots transports wearers to luxury yachts with honey and amber, while More Than Words honors writers' circles with rose and oud.

Music collaborations showcase Xerjoff's innovative spirit. Tony Iommi Monkey Special, created with the Black Sabbath guitarist, combines passion fruit, rum, and leather into a rock-inspired fragrance. The Duran Duran series with NeoRio demonstrates willingness to experiment.

The Shooting Stars collection offers ultimate exclusivity: each flacon contains certified meteorite fragments. This cosmic connection makes every fragrance a collector's piece, bridging earthly luxury with celestial wonder.

Xerjoff deliberately positions itself in ultra-luxury niche perfumery. Prices start around €180 for 50ml and can reach €580 for limited editions. This pricing reflects the use of precious raw materials: Mysore sandalwood, Bulgarian rose, Madagascan vanilla, and natural oud.

The target audience consists of discerning fragrance enthusiasts who value exclusivity and quality. Notably, there's a growing trend of young men discovering Xerjoff through social media and investing in exceptional fragrances.

Availability is strategically limited. Monobrand boutiques in Monaco, Milan, Dubai, London, and Turin offer the complete experience. Selected luxury department stores like Harrods carry curated selections. In many countries, Xerjoff is available through specialized perfumeries and authorized online retailers.

Direct sales through xerjoff.com enable worldwide access, though some collections remain exclusive. Packaging is part of the luxury experience: handcrafted wooden boxes, velvet linings, and for premium lines, actual meteorite fragments.

Xerjoff also offers bespoke services for private clients and has created fragrances for European and Middle Eastern royal families. This exclusivity, combined with uncompromising quality, justifies the premium positioning.

For those new to the brand, Parfinity offers sample sets, allowing exploration before full-bottle commitment. This approach makes Xerjoff's luxury accessible to curious fragrance lovers while maintaining the brand's exclusive appeal.