From Turin to the World: The Story of Xerjoff

Fragrance is quite literally in the family. Sergio Momo's grandmother collected Lanvin and Coty bottles, while his father brought back natural essences like frankincense and sandalwood from travels to the Middle East. Those childhood memories shaped Momo - and in 2007, they led to the founding of Xerjoff in Turin.

The name itself tells a personal story: in London, colleagues called him "Sir", while his grandmother called him "Joff". Together, they became Xerjoff - a name that blends familial warmth with British elegance.

"I started my career in design, so attention to detail is something that has always been embedded in me."

• Sergio Momo, founder of Xerjoff

The motto "Naturae Xquisite" - the excellence of nature - is more than a slogan. Xerjoff controls the entire production chain: concept, design, manufacturing, marketing, distribution. Everything from one source, everything from Turin.

Art in the Bottle - and of the Bottle

What sets Xerjoff apart from many niche brands: the bottle isn't just a vessel here, it's part of the total work of art. Murano glass, cut crystal, quartz - each collection has its own visual language. The Shooting Stars collection goes further still: every bottle contains a certified meteorite fragment and arrives in a hand-crafted leather case.

But the true artistry is inside. Xerjoff works with renowned perfumers like Christian Carbonnel and achieves fragrance oil concentrations of up to 40%. The raw materials are chosen with intent: Bulgarian rose, Madagascan vanilla, Laotian oud - only the best, no compromises.

"The Xerjoff ouds are a blend of quality and creativity. Sometimes quality is not enough, a 'perfume maison' must create character and distinction."

• Sergio Momo, in Elite Living Africa

The Collections: Each Tells a Story

The 1861 Collection celebrates Italian unification and ranks among the most popular lines. Naxos with its blend of Sicilian honey, tobacco, and cinnamon has become the face of the brand. Renaissance offers the Italian counterpoint with sparkling citrus and mint.

The Casamorati Collection pays homage to the historic perfume house Casamorati 1888, which Xerjoff has revived. Here, Victorian opulence meets modern expertise.

The Join the Club Collection tells stories of exclusive clubs: 40 Knots transports you to a Mediterranean sailing yacht, while More Than Words interprets a secret writers' club through rose and oud.

The Oud Stars Collection showcases Xerjoff's mastery of perfumery's "black gold": Alexandria II combines lavender and apple with Laotian oud into one of the most celebrated oud compositions anywhere.

Five Xerjoff Fragrances to Get You Started

Choosing from Xerjoff's lineup is no easy task - the portfolio spans dozens of fragrances across multiple collections. These five showcase the brand's range and make for a solid starting point.

Why Xerjoff Divides Opinion - and Wins Hearts

"Of all the five senses, smell is the most stimulating from a creative point of view, because perfumes are a means to reach out to places, situations, people, a means to bring back memories and sensations."

• Sergio Momo, in Elite Living Africa

In the niche scene, Xerjoff holds a distinctive position. The brand is celebrated for its uncompromising quality, yet the prices run high even by niche standards. But anyone who has experienced a Xerjoff fragrance on skin - the development over hours, the complexity, the sheer longevity - understands where the money goes.

On Fragrantica, fragrances like Naxos, Alexandria II, and Erba Pura rank among the highest-rated compositions worldwide. The community particularly values the brand's honesty: what it says on the label is what's inside - real oud, real vanilla, real craftsmanship.

Why Samples Make Sense with Xerjoff

Xerjoff fragrances are an investment - and that's exactly why the sample box is worth it. The compositions are complex, develop over hours, and react strongly to individual skin chemistry. What sounds like a favourite based on the description needs to be confirmed on your own skin.

Test five different fragrances, compare the collections, find your personal favourite - and then commit to the full size with confidence.