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Private Label
Eau de Parfum
Product shot of Private Label by Jovoy
Atmospheric scene of Private Label by Jovoy
Product shot of Private Label by Jovoy
Atmospheric scene of Private Label by Jovoy
Jovoy2011

Private Label

Smoky leather meets earthy vetiver.
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Notes

Top Notes
Middle Notes
Base Notes

Details on Jovoy Private Label

This ideal and contemporary oriental fragrance's trail is as elegant as it is powerful. Both leathery and smoky, it is a highly recognizable signature scent that is exclusively for strong personalities, men and women, confident of who they are in all circumstances. A restricted circle of people who are passionate about life, who don't need recognition from others to exist and who stand by their choices with unshakeable self-assurance.

How does Jovoy Private Label smell?

A dark, sophisticated blend of papyrus, vetiver, and patchouli, enhanced by leathery and smoky notes. The composition opens with a sharp, woody papyrus note before transitioning into a heart dominated by raw vetiver and earthy patchouli. The base features labdanum, birch, cedar, and sandalwood, creating a dry, woody, and resinous foundation.

Sillage

Low
Excellent

Longevity

< 4 hours
> 12 hours

Gendertendency

Masculine
Unisex
Feminine

Uniqueness

Mainstream
Niche

Reviews & Q&A

6.0/10
1 reviewParfinity Community
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BluntTruth
BluntTruth
April 26, 2026
6/10

I don't really like it

It's just boring, somewhat resembling Duro from Nasomatto, but this one is just slightly more pleasant to wear and stays less long on you.

Sillage
Longevity
Uniqueness
Gender
Jovoy perfume bottles with natural materials
About the brand

Jovoy

Rooted in Paris, the French house Jovoy brings together rare materials, independent perfumers, and an open culture of discovery.
Paris, France · Founded 1923 · 10 fragrances at Parfinity
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