Naomi Goodsir's journey into perfumery began in an unexpected place - the world of haute couture millinery. The Australian designer studied in Sydney before apprenticing with a protégé of legendary Elsa Schiaparelli. For over a decade, she crafted handmade couture hats, developing an eye for sculptural beauty and raw materials.

In 2012, Goodsir made a bold transition into fragrance. She established her perfume house on the French Riviera, near Grasse - the historic heart of French perfumery. Collaborating with Renaud Coutaudier, an experienced creative director, she began translating her artistic vision into scent.

The choice of France was natural. Both Goodsir and Coutaudier live and work where centuries of perfume craftsmanship reside. Her fashion background deeply influences her approach to fragrance. She translates raw materials into scent the same way she once worked with fashion materials - as sculptural compositions meant to be worn like tailored garments.

Each fragrance serves as an extension of her creative expression. Rather than considering target markets, Goodsir prioritizes artistic integrity and the discernment of her customers. Her perfumes embody the spirit of traditional, independent perfume houses with unwavering focus on creativity and boldness.

Recognition came swiftly. In 2018, Nuit de Bakélite won the FIFI Award for "Best Fragrance from an Independent Niche Brand" - a first for an Australian designer. Vogue Italia had already named Goodsir one of the "new most promising talents" in 2015, cementing her reputation as an innovative force in contemporary perfumery.

Naomi Goodsir collaborates with talented independent perfumers to realize her artistic vision. Julien Rasquinet created Bois d'Ascèse, Cuir Velours, and Iris Cendré. Bertrand Duchaufour crafted Or du Sérail and Corpus Equus. Isabelle Doyen composed the award-winning Nuit de Bakélite.

Bois d'Ascèse stands as a smoky masterpiece, blending tobacco, whisky, and Somalian frankincense. Inspired by Goodsir's childhood memory of a wooden church in the Australian hills during a nearby bushfire, this woody and resinous composition evokes warmth and meditation.

Nuit de Bakélite revolutionizes tuberose. Instead of sweet floral beauty, Isabelle Doyen presents a green, almost raw interpretation. Galbanum and angelica root create a bitter, earthy opening, while birch tar and labdanum provide leathery depth.

Cuir Velours interprets soft suede through rum, tobacco, and the distinctive immortelle flower. The 2021 release Corpus Equus pays tribute to proud horses - animalic, leathery, and untamed.

All fragrances focus on emblematic raw materials of fine perfumery: leather, incense, tobacco, iris, and tuberose. Goodsir favors overdoses of woody, balsamic, and smoky notes, creating rich, substantial compositions that tell stories rather than simply smell pleasant.

Naomi Goodsir Parfums occupies the luxury niche fragrance market with 50ml bottles priced around €150. The brand targets discerning individuals who appreciate artistic, unconventional fragrances of exceptional quality. These customers often prefer not to reveal their perfume names, maintaining an air of exclusivity.

The brand deliberately ignores mass-market considerations. Artistic vision takes precedence over commercial appeal. Goodsir creates for people who value uniqueness and craftsmanship over mainstream acceptance. All fragrances are designed as unisex compositions, reflecting contemporary attitudes toward gender-neutral luxury.

Production occurs entirely in Grasse, emphasizing French artisanal savoir-faire. Hand-packaging ensures attention to detail that mass production cannot match. The packaging has evolved thoughtfully - new bakelite caps and custom glass molds evoke vintage flasks while maintaining modern sophistication.

Distribution remains selective through specialized niche perfume retailers and boutiques worldwide, plus online channels. Limited availability reinforces the exclusive character. At Parfinity, fragrance enthusiasts can order samples before committing to full-size purchases, making these artistic creations more accessible.

Performance characteristics impress consistently. Bois d'Ascèse delivers exceptional longevity exceeding eight hours with strong projection. Nuit de Bakélite creates impressive sillage that lasts throughout the day, leaving memorable impressions.

Sustainability increasingly matters to Goodsir, who views it as a significant breakthrough in modern perfumery. The brand balances traditional craftsmanship with contemporary values, never compromising olfactory quality for trends.

For collectors and connoisseurs, Naomi Goodsir represents what niche perfumery should be: uncompromisingly artistic, impeccably crafted, and olfactorily unforgettable. Each fragrance serves as wearable art that challenges conventions while honoring perfumery's finest traditions.