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Maison Crivelli
Niche brand · Paris, France

Maison Crivelli

Personal encounters with fragrance materials become perfumes in which familiar ingredients are recast through unexpected contrasts.
Paris, France · founded 2018
Maison Crivelli Hibiscus Mahajad and Patchouli Magnetik bottles surrounded by drifting smoke
Founded
2018
Origin
Paris, France
Founder and Creative Director
Thibaud Crivelli
Creative method
Multisensory mood boards combining images, sounds, words and memories
Company
Maison Crivelli SAS, Paris Trade Register 833 175 029
At Parfinity
19 fragrances to sample
The story
Maison Crivelli was founded in Paris in 2018 by Thibaud Crivelli. Each perfume begins with the founder’s own encounter with a fragrance material—not in isolation, but connected to landscape, taste, colour, sound and texture.
Crivelli translates these memories into multisensory mood boards and develops the compositions with different perfumers. Contrast is the common thread: familiar materials are placed in unexpected settings so that new facets can emerge.
01 · The founder

From travelling to an independent house

Thibaud Crivelli was born in Paris and grew up between central France and Provence. From 2006, he spent roughly ten years living in different Asian countries. There he encountered plants and fragrance materials within their landscapes and developed a deliberately direct, multisensory view of nature.
After roles at LVMH, Givenchy, Dior and Guerlain, he founded Maison Crivelli in 2018. He approaches his role as creative direction: lived experience, knowledge of materials and visual ideas come together, while each perfumer develops an individual formula from the brief.
02 · The principle

A memory becomes a contrast

Maison Crivelli keeps inspiration concrete. For Hibiscus Mahajad, Thibaud Crivelli recalled drinking hibiscus tea in a gemstone market. Working with Quentin Bisch, the memory became a perfume that contrasts the floral brightness of hibiscus and rose with vanilla, leather and musk.
The aim is not to illustrate a scene literally. Images, sounds, flavours and tactile impressions form an open brief to which the perfumer responds in an individual hand.
Maison Crivelli Hibiscus Mahajad with hibiscus, rose, mint, cinnamon and blackcurrant
03 · The collaboration

Freedom within a clearly defined scene

Every project begins with the same method, but not with the same aesthetic answer. The house gives perfumers time to present, assess and refine proposals; according to the brand, the process can take from several months to two years.
For Oud Maracuja, Jordi Fernández translated the memory of passion fruit in a remote oud forest into tension between bright fruit, dark wood and leather. Patchouli Magnetik by Quentin Bisch offers a different answer to the same principle, setting patchouli against peach and gardenia.
Maison Crivelli Oud Maracuja with passion fruit, oud wood and spices
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19 fragrances by Maison Crivelli

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Community

What the community says about Maison Crivelli

7/10
„A truly wondrous brew of tropical fruit spirits and flower-magic alchemy, round as the belly of an oriental moon oracle and lovely as the breath of a jungle nymph. Yet upon my skin, the elixir falls into terrible disfavour with the astral powers – whether I could bear this enchantment on stranger bodies, I leave to the seven demons of perfumery. For the rose, that damned floral oracle, enthrones itself so shamelessly above the olfactory witches' coven that all the rest vanishes into a purple nirvana. And by the god of alembics: Suddenly, I smell my mother! An olfactory time-jump straight into childhood, as if a bewildered perfume goblin had plundered her boudoir and stuffed his loot into my flacon.“
Ignaz WinterthalHibiscus Mahajad
10/10
„Subtle tobacco, slightly creamy, delicious rum, mild sweetness and fruit, yet still with beastmode character. I was searching for a long time for a fragrance that has a strong but not intrusive or unpleasant presence for office meetings, while also being suitable for going out in the evening. Strong longevity without having to respray throughout the day. Noble, masculine at the highest level. Absolutely not for summer, but all the more for autumn and winter. I love it, my wife loves it, and my colleagues haven't thrown me out of the office. This fragrance is here to stay. By the way, 6 sprays are enough. Just trust me on that.“
marconiebuhr79Tobacco Carnaval
10/10
„Deep and so interesting, I like it so much.“
hagaiTobacco Carnaval
8 / 10from 200 approved reviews by our community
The noses

Who composes the fragrances of Maison Crivelli

Image of Quentin Bisch

Quentin Bisch

Quentin Bisch's path to becoming one of contemporary perfumery's most celebrated creators began far from the fragrance labs of Grasse.
Discover more about Quentin Bisch
Image of Jordi Fernández

Jordi Fernández

Jordi Fernández represents a unique voice in contemporary perfumery, having carved his path through passion and dedication rather than traditional formal training.
Discover more about Jordi Fernández
FAQ

Frequently asked questions

Who is behind Maison Crivelli?
Thibaud Crivelli founded Maison Crivelli in Paris in 2018 and leads its creative development. He does not compose the perfumes alone; each fragrance is developed with a selected perfumer.
How are the perfumes created?
The starting point is a personal, multisensory memory from the founder. A mood board of images, sounds, words, flavours and textures becomes the brief. Creations such as Hibiscus Mahajad by Quentin Bisch and Oud Maracuja by Jordi Fernández show how differently perfumers can respond to the method.
Where is Maison Crivelli based?
Maison Crivelli is a French SAS based at 280 rue Saint-Honoré in Paris. The address appears in the official legal notice and in current manufacturer information from German retailers.
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