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Eau de Parfum
Product shot of Wild Rush by Initio
Atmospheric scene of Wild Rush by Initio
Product shot of Wild Rush by Initio
Atmospheric scene of Wild Rush by Initio
INITIO Parfums PrivésSupercharged Collection2026

Wild Rush

Modern sweet fougere
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  • 100% authentic

Details on INITIO Parfums Privés Wild Rush

Flip the switch and own the rush. Wild Rush is pure joy and unstoppable energy. It gives you an instant boost of confidence. This scent reinvents the classic fougere style. It is not just a perfume that stays on your skin. It moves and breathes with you. Get ready for a powerful and dynamic vibe.

How does INITIO Parfums Privés Wild Rush smell?

The scent opens with a fresh and bright mix of bergamot, lavender, and sweet berry notes. In the heart, a rich gourmand blend of warm caramel and smooth vanilla takes over. Finally, it dries down to a grounding base of sandalwood and earthy patchouli.

Sillage

Low
Excellent

Longevity

< 4 hours
> 12 hours

Gendertendency

Masculine
Unisex
Feminine

Uniqueness

Mainstream
Niche

Reviews & Q&A

7.2/10
5 reviewsParfinity Community
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RU
Ruko28
July 14, 2026
6/10

A fragrance you don't really need

I don't find the fragrance particularly special for the price.

Sillage
Longevity
Uniqueness
Gender
ScentXplorer
ScentXplorer
July 5, 2026
6/10

Synthetic berries and lavender

Initially a sweet bubblegum explosion and then a bit of Dior Sauvage creeps in. Interesting mixture, personally it feels too synthetic to me.

Sillage
Longevity
Uniqueness
Gender
SM
smoky-bergamot
June 18, 2026
8/10

Nice

A wonderful berry-lavender opening that fades over time and evolves into a more masculine, sharp scent thanks to the lavender—if that's your thing

Sillage
Longevity
Uniqueness
Gender
INITIO Oud for Greatness against a warm golden-orange background
About the brand

INITIO Parfums Privés

Unveiled in 2015, the French house pairs high-impact fragrance compositions with research into scent, emotion, and perception.
France · Founded 2015 · 21 fragrances at Parfinity
Discover the brandSamples from €9, Box from €50 fully credited

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