The fragrance is definitely masculine-tart; anyone looking for the feminine-sensual side of a dark cherry will likely be disappointed. For men or androgynous women, however, it is an exciting cherry option. Unfortunately, the cherry note hardly comes through on my skin – it might be different on men. On me, the fragrance develops an unpleasantly strong soapiness, which is why I eventually had to wash it off. The longevity is (unfortunately) extremely good. Furthermore, the comic-style look of the bottle would bother me a bit on the shelf, but I suppose I'm just picky about that.