Roberto Ugolini began as a world-renowned bespoke shoemaker in Florence. For over two decades, he has crafted custom shoes in his workshop on Via dei Michelozzi. His creations are treasured by connoisseurs worldwide. In 2019, Ugolini ventured into perfumery - encouraged by Herbert Stricker, a German fragrance expert and longtime customer.

The idea grew from Ugolini's personal passion for scents and the unique atmosphere of his workshop. There, the aromas of leather, waxes, and fine woods blend into a distinctive olfactory experience. He wanted to translate this sensory world into fragrant form.

The brand embodies the Florentine tradition of artisanal craftsmanship. Each fragrance reflects the same values as Ugolini's shoes: timelessness, uniqueness, and tasteful elegance. The philosophy is clear - the scents should enhance the wearer's personality, not overpower it.

Florence shapes the brand in every aspect. Many fragrances bear names with direct city connections: Marzocco honors Florence's heraldic lion, while 17 Rosso and 4 Rosso reference workshop addresses. Even bottle colors draw inspiration from the Renaissance city's characteristic hues.

This geographical influence runs deeper than naming. The fragrances capture the essence of Italian craftsmanship - that perfect balance of tradition and innovation that defines Florence's artisanal heritage.

The brand's first creations bore shoe model names, creating a direct link to the original craft. Oxford stands as Roberto Ugolini's personal favorite - an elegant woody fragrance with citrus top notes and spicy accents. Blue Suede Shoes interprets the rock'n'roll classic as an aromatic fougère with lavender and cedarwood.

The Extrait collection showcases the brand's technical mastery. 17 Rosso impresses with 30% fragrance oil concentration and a complex composition of peach, Damask rose, and exotic saffron. Patina, the newest 2024 creation, explores the concept of aging with a bold mango-honey opening that evolves into warm vanilla and sandalwood.

Behind these fragrances stand renowned perfumers like Christian Carbonnel, Maurizio Cerizza, and Cristian Calabrò. Herbert Stricker serves as the creative head and "the nose" behind the line. This collaboration between Italian craftsmanship and German perfume expertise creates unique compositions.

The brand uses only high-quality ingredients in concentrations of 20-30%. Artificial stabilizers are deliberately avoided. The bottles themselves are artworks - featuring genuine horn caps and hand-punched leather labels that echo Ugolini's shoe craftsmanship. Special vaporizers are designed specifically for these high fragrance concentrations, ensuring optimal performance and longevity.

Roberto Ugolini positions itself in the premium niche segment with prices ranging from €194 to €220 for 100ml bottles. This pricing reflects the exceptional quality and high fragrance oil concentrations. The brand targets discerning customers who appreciate craftsmanship, individuality, and sophisticated scents.

The target audience includes style-conscious individuals who blend classic elegance with modern sensibilities. Many customers come from the world of bespoke fashion and appreciate the story behind each fragrance. The collection offers both masculine and feminine scents, with many creations deliberately conceived as unisex.

Distribution occurs through selected online retailers and exclusive perfumeries. In the US, Gentleman's Gazette serves as the exclusive partner. This limited availability reinforces the brand's boutique character. Parfinity allows interested customers to test fragrances as samples first - an important service at this price point.

The brand has established itself in the niche community without seeking mainstream appeal. Each fragrance tells a story and embodies a piece of Florentine culture. Limited production and artisanal crafting make every bottle a small luxury object.

For collectors and connoisseurs, Roberto Ugolini offers an authentic alternative to major perfume houses. The brand's commitment to quality over quantity resonates with customers seeking something truly special. This approach has built a loyal following among those who value artisanal excellence and cultural authenticity in their fragrance choices.