Born in Carpi, Italy in 1990, Simone Andreoli discovered his passion for fragrance at just eight years old. During a family trip to Provence, he visited perfumer workshops and was instantly captivated. This early encounter with perfumery would shape his entire life path.

After classical training in Grasse, Andreoli returned to Italy with a clear vision. In 2014, he founded his eponymous brand alongside business partner Alberto Gaiti. Their concept was revolutionary: create an "olfactory diary" where each fragrance tells a personal travel story.

The brand represents freedom from commercial constraints. Andreoli creates fragrances that don't follow trends but convey authentic emotions. His philosophy centers on perfume as a means of self-expression. Each scent should transport the wearer on a sensory journey to distant places and forgotten memories.

Italian heritage permeates every aspect of the brand. From production in Northern Italy to Mediterranean inspiration, Andreoli combines Italian craftsmanship with international influences. His travels from the Caribbean to Asia flow into his creations, creating a unique blend of local tradition and global vision. This approach has established him as one of the most promising voices in contemporary Italian perfumery.

Simone Andreoli's portfolio spans multiple collections, each capturing different moods and locations. The "Poetry of Night" series offers deeper, more mysterious compositions like Eterno Extrait, a resinous blend of pine resin and frankincense that evokes nighttime contemplation.

The tropical creations from the "Verses of Life" collection have gained particular acclaim. Malibù - Party in the Bay combines lime, coconut, and rum into the perfect cocktail fragrance. Leisure in Paradise transports wearers to a Caribbean paradise with papaya, pineapple, and coconut milk.

Gourmand creations showcase Andreoli's versatility. Born from Fire unites black pepper, saffron, and vanilla into volcanic sweetness inspired by Maui's black sand beaches. Vicebomb celebrates Amarena cherry combined with vanilla cream and salted caramel.

Andreoli works exclusively as his own nose, maintaining complete creative control. His technique relies on premium raw materials sourced globally. Particularly noteworthy is his ability to create unusual accords - like the black sand accord in Born from Fire or the Cachaça note in Don't Ask Me Permission. Each fragrance demonstrates his commitment to quality over quantity, with careful attention to both opening impact and lasting development.

Simone Andreoli positions itself in the accessible luxury segment with prices ranging from €145 to €185 for 100ml. This pricing strategy makes niche fragrances available to a broader audience without compromising quality. The brand targets "urban citizens of the world" who value individuality and self-expression.

The target demographic includes both fragrance newcomers and connoisseurs. Andreoli's scents are deliberately gender-neutral, appealing to people who view fragrance as a means of personal expression. The compositions are accessible enough for beginners yet complex enough for experienced collectors seeking unique olfactory experiences.

In Italy, the brand maintains strong presence with approximately 150 retailers. International expansion continues steadily, with availability in over 35 countries including the USA, UK, Australia, and Middle East. Online retailers like Luckyscent, MaxAroma, and Niche Story carry the line, making it accessible to global customers.

The brand has established itself as a leading Italian niche house. Particularly Malibù - Party in the Bay and Leisure in Paradise frequently sell out due to high demand. The combination of fair pricing, exceptional quality, and unique compositions makes Simone Andreoli one of the most exciting contemporary fragrance brands. At Parfinity, all fragrances can be sampled before committing to full-size purchases, allowing customers to explore this remarkable olfactory diary risk-free.