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Sarah Baker
Niche brand · London, United Kingdom

Sarah Baker

Sarah Baker brings contemporary art, narrative fragrance and open collaboration with independent perfumers together.
London, United Kingdom · founded 2015
All fragrances
Sarah Baker perfume bottles arranged on textured glass panels
Founded
2015
Base and origin
London, United Kingdom
Founder
Sarah Baker, multidisciplinary artist
Creative method
Collaborative development with named independent perfumers
Storytelling
Each full bottle is accompanied by an original mini screenplay
Production
Small batches with in-house filling and packing
At Parfinity
12 fragrances to sample
The story
Sarah Baker is a London fragrance house growing out of the practice of multidisciplinary artist Sarah Baker. In the East London studio, film, photography, installation and perfumery meet. The brand presents its fragrances as characters in a larger fantasy world rather than interchangeable perfume products.
The work is collaborative. Sarah Baker develops briefs and narrative worlds with independent perfumers and names them openly. Partners represented in Parfinity’s catalog include Chris Maurice, Miguel Matos, Sarah McCartney, Ashley Eden Kessler and Margaux Le Paih Guérin.
01 · Founder

An artistic practice becomes a fragrance house

Sarah Baker works as a multidisciplinary artist across film, photography and installation. That perspective shapes the house: fragrances are made as part of a staged world where identity, desire and luxury become artistic subjects. In the East London studio, she brings that practice into perfumery and runs the family business with Andy Hsu.
The brand’s official story describes each creation as an experience with its own mini screenplay. Packaging therefore becomes more than a container. It is an entry point into a narrative scene.
Sarah Baker smelling fragrance blotters in an official studio portrait
02 · Concept

Fragrances as characters with their own scene

Sarah Baker describes the work as mutual inspiration with some of the industry’s most talented perfumers. The house does not simply hand over a brief. It develops images, stories and an olfactory idea together. Jungle Jezebel and Prism Head show how that process connects provocative character, atmosphere and wearable fragrance.
Sarah Baker Prism Head with roots and prismatic light
03 · Craft

Small batches, considered down to the box

The house works in relatively small batches and handles dilution, filling, boxing and bottling in-house. That scale is intended to reduce overproduction while keeping close control of the finished object. The official ingredient information describes organic grain alcohol and IFRA-compliant formulas. It also states that the brand does not use nitromusks, colourants, phthalates or halogenorganics.
Sample without risk

Discover Sarah Baker at home

Choose five Sarah Baker fragrances as 2 ml samples for your Parfinity Box. You get the box value back as a discount code - applied in full from a €150 cart.

Your individual Parfinity Box
  • Choose any 5 fragrances
  • Wear every fragrance more than once
  • 50 € discount code back, in full from 150 €
Choose Sarah Baker fragrances

Your selection

12 fragrances by Sarah Baker

Select the plus on your favorites and create your own Parfinity Box.

Product shot of Peach's Revenge by Sarah Baker

Sarah Baker

Peach's Revenge

8.4/10(5)
FruityGourmand

Sweet Candied Peach

Checking availability

€17550ml
Product shot of Jungle Jezebel by Sarah Baker

Sarah Baker

Jungle Jezebel

5.3/10(11)
AnimalicFruity

Wild Animalic Fruity Scent

Checking availability

€17550ml
Product shot of Velvet Vendetta by Sarah Baker

Sarah Baker

Velvet Vendetta

6.3/10(5)
GourmandSmoky

Dark Smoky Vanilla Gourmand

Checking availability

€17550ml
Product shot of Pastel Rumours by Sarah Baker

Sarah Baker

Pastel Rumours

8/10(3)
GourmandFruity

Creamy Peach & Custard

Checking availability

€15050ml
Product shot of Prism Head by Sarah Baker

Sarah Baker

Prism Head

6.4/10(5)
EarthyGreen

Earthy Forest Mushrooms

Checking availability

€15050ml
Product shot of Loudo by Sarah Baker

Sarah Baker

Loudo

8/10(2)
WoodyGourmand

Sweet Gourmand Oud

Checking availability

€19550ml
Product shot of Va Va Vanilla by Sarah Baker

Sarah Baker

Va Va Vanilla

5.8/10(8)
GourmandBoozy

Boozy, Adult Vanilla

Checking availability

€17550ml
Product shot of Rococo Pie by Sarah Baker

Sarah Baker

Rococo Pie

8/10(1)
GourmandFruity

Gourmand Peach Cobbler

Checking availability

€19550ml
Product shot of Symmetry by Sarah Baker

Sarah Baker

Symmetry

WoodyCitrus

Dark Oud Meets Fresh Citrus

Checking availability

€17550ml
Product shot of Tartan Cask by Sarah Baker

Sarah Baker

Tartan Cask

8.3/10(3)
SmokyWoody

Smoky Highland Whisky

Checking availability

€15050ml
Product shot of Riders by Sarah Baker

Sarah Baker

Riders

8/10(2)
GreenLeathery

Green equestrian leather.

Checking availability

€15050ml
Product shot of Gold Spot by Sarah Baker

Sarah Baker

Gold Spot

6.5/10(2)
GourmandWoody

Decadent Chocolate Oud

Checking availability

€19550ml
Community

What the community says about Sarah Baker

10/10
„This fragrance is sweet, no doubt, but it also literally makes your mouth water. You smell a wonderful vanilla flan, very typically Spanish, topped with caramel sauce, a little bit of crumble as a topping, and peaches that smell so juicy and authentic that you can literally see their juice running down the flan. This scent is creamy, warm, with just the right amount of fruit. It is a youthful fragrance, but not too childish, and for people who really want to smell like a dessert. Probably the most balanced of the peach fragrances from this brand.“
ZitronenschalePastel Rumours
8/10
„Chocolate-caramel gourmand. A beautiful, vanillic, chocolate scent. The oud joins in inconspicuously and is not animalic and very wearable.“
luxusladyGold Spot
7/10
„It was a secret scent from Parfinity and I feel like they never miss. I am not a big fan of peach, however this smells like a boozy peach pie with vanilla. Really enjoyable to me!“
taniaVa Va Vanilla
6.6 / 10from 47 approved reviews by our community
The noses

Perfumers of Sarah Baker

Image of Miguel Matos

Miguel Matos

Miguel Matos is a Portuguese perfumer based in Almada, near Lisbon, who came to fragrance creation through an unusual path.
Discover more about Miguel Matos
Image of Ashley Eden Kessler

Ashley Eden Kessler

Ashley Eden Kessler is an American perfumer based in Los Angeles, whose path to fragrance creation wound through architecture, sculpture, and film.
Discover more about Ashley Eden Kessler
FAQ

Frequently asked questions

Who founded Sarah Baker?
Sarah Baker founded the house and works as its multidisciplinary artist and creative director. Andy Hsu is named as co-owner.
Who composes the fragrances?
The house works openly with independent perfumers. In Parfinity’s assortment, these include Chris Maurice, Miguel Matos, Sarah McCartney, Ashley Eden Kessler and Margaux Le Paih Guérin.
Why are there screenplays in the packaging?
According to the brand, every full bottle comes with an original mini screenplay. It gives the fragrance a concrete scene and makes unboxing part of the story.
Wear First. Love Forever.

Which story will you wear on your skin?

Build your Sarah Baker selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample Sarah Baker nowwww.sarahbakerperfumes.com