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BeauFort London
Niche brand · London, United Kingdom

BeauFort London

British fragrance stories shaped by smoke, sea and history, built as arresting compositions between poetry and friction.
London, United Kingdom · founded 2013
BeauFort London fragrance bottles in a dark maritime composition
Founded
2013
Origin
London, United Kingdom
Creative direction
Leo Crabtree
First fragrance collection
Come Hell Or High Water, 2015
Defining principle
Smoke as narrative material, amplified through deliberately overdosed ingredients
Production
Produced and bottled by hand in the company's British laboratory
At Parfinity
15 fragrances to sample
The story
BeauFort London grew from musician Leo Crabtree's scent experiments in 2013. What began with handmade moustache wax became a British perfume house drawing its material from seafaring, literature and the darker margins of history.
Smoke is not merely a note here but a design principle. The brand takes the idea of perfume as “through smoke” literally and deliberately uses forceful materials at high dosage. Since moving out of London, the collection has been made in the company's own Cotswolds facility.
01 · Beginning

From wind to fragrance

Leo Crabtree founded BeauFort London in 2013, initially as a project for handmade moustache wax. His early experiences on the water and his family's seafaring tradition supplied more than decoration: wind, weather and maritime history became the brand's vocabulary.
The name refers to the Beaufort scale, which describes an invisible force through its visible effects. That principle suits Crabtree's understanding of scent as a way to make something absent feel physically present. The idea developed in London; the company now works in the Cotswolds.
A breaking sea wave from BeauFort London's maritime brand story
02 · Olfactory language

Stories through smoke

From its reading of perfume as “through smoke”, BeauFort London developed a recognisable working method. Smoke appears as cannon smoke, incense, charred wood or smoked tea, joining documented history with literary invention.
Come Hell Or High Water opened in 2015 with Tonnerre, Cœur de Noir and Vi et Armis. Revenants followed in 2017 and Force Majeure in 2024. The three chapters shift from British seafaring to historical and literary revenants, then to the unseen forces of the coast.
03 · Collaboration

Brief, formula and handwork

Crabtree develops the narrative and creative frame, while the formulas emerge through exchange with independent perfumers. Official product pages credit Julie Marlowe for early key works such as Fathom V, Julie Dunkley for Acrasia, Pia Long for Terror & Magnificence, and Euan McCall for Force Majeure.
Since 2023 BeauFort London has produced and bottled in its own laboratory. Formulation, manufacture, labelling and dispatch now sit closer together, carrying the narrative idea through to the finished bottle.
Rolls of BeauFort London fragrance labels in the in-house laboratory
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Choose five BeauFort fragrances as 2 ml samples for your Parfinity Box. The value of your box is fully credited towards a later bottle purchase.

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15 fragrances by BeauFort London

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Community

What the community says about BeauFort

10/10
Coeur de Noir is not just a fragrance you wear – you immerse yourself in it. From the very beginning, a unique blend of dark ink, dry paper, fine smoke, and a gentle vanilla unfolds, lending the whole composition a surprisingly elegant warmth. It reminds me of an old library filled with leather-bound books, flickering candlelight, and pages that tell stories from times past. Dark, mysterious, and incredibly atmospheric, without ever being overbearing. For me, Coeur de Noir is a prime example of how perfume can evoke emotions and imagery. Those who love scents with character and uniqueness, and are not afraid of rough edges, will be rewarded with a true masterpiece.
Recoil_In_HorrorCœur de Noir
10/10
I really love it! The original version is one of my favourite perfumes so I really like this one too. To me it is a stronger version of the original one! At first, it smells as if you're entering a flower shop. It's extremely realistic and truly beautiful. After a few minutes, green and earthy notes emerge, giving me the feeling of standing in a cemetery on a cliff with the sea air blowing towards me. It is one of my favorite perfumes, but i would say if you have the original version you dont need this one
Marina26Fathom V Director's Cut
10/10
First a flower shop – almost too real, too close. Lush green, crushed stems, wet soil beneath the fingers. Then everything grows quiet. Only petrichor remains, cool and clear, like a memory of something that is already over. In the end: a wet grave on the coast. A bouquet of lilies on top.
YamiShibaiFathom V
7.9 / 10from 25 approved reviews by our community
The noses

Perfumers of BeauFort

Image of Julie Marlowe

Julie Marlowe

Julie Marlowe, also known professionally as Julie Dunkley, has carved out a distinctive path in British perfumery through her bold, narrative-driven approach to fragrance creation.
Discover more about Julie Marlowe
Image of Julie Dunkley

Julie Dunkley

Julie Dunkley's path to becoming one of Britain's most respected perfumers began in 1988 when she joined the fragrance industry straight from school through a lab apprenticeship at FD&O.
Discover more about Julie Dunkley
Image of Euan McCall

Euan McCall

Euan McCall stands as a pioneering figure in contemporary perfumery, having single-handedly established Scotland as a notable presence in the global fragrance industry.
Discover more about Euan McCall
FAQ

Frequently asked questions

Who founded BeauFort London?
Musician Leo Crabtree founded the brand in 2013 and continues to direct its creative work. Experiments for a handmade moustache wax opened the path into perfumery.
Why does smoke play such a large role?
BeauFort London takes the idea of perfume as “through smoke” literally. Different facets of smoke therefore act as narrative building material, not merely as a decorative note.
Where are the fragrances made?
The brand produces and bottles its fragrances in its own Cotswolds facility. BeauFort London describes the production as handmade in Britain.
Which perfumers work with BeauFort London?
The documented group includes Julie Marlowe, Julie Dunkley, Pia Long and Euan McCall. The team varies by fragrance and collection.
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