Marco Genovese: Italian Master of Opulent Niche Fragrances

Marco Genovese's journey into perfumery began in the sun-soaked landscapes of Italy, where Mediterranean scents shaped his olfactory foundation. Growing up surrounded by citrus groves, aromatic herbs, and coastal breezes, he developed an intuitive understanding of natural ingredients that would later define his creative approach.

His formal education in chemistry provided the technical foundation, but it was eleven years in the raw materials sector that truly honed his expertise. Working with fragrance ingredients for both perfumery and detergent industries gave Genovese an unparalleled understanding of how materials behave and interact. This deep knowledge became his secret weapon when crafting complex compositions.

In 2000, Genovese took a bold entrepreneurial step by acquiring Mediterranea Essenze and founding Creazioni Mediterranee. The company quickly established itself as a notable player in Italian perfumery, focusing on traditional craftsmanship for major detergent brands. The 2010 merger with Cerizza, an Italian fine fragrance icon since 1946, created CreaSens - Creators of Sensations. This partnership perfectly balanced creativity, experience, and technology to offer highly customized fragrances.

Genovese's vision extended beyond Italy's borders when CreaSens established a Dubai branch in 2013. Recognizing the Middle East as a cultural crossroads and fragrance trendsetting region, he positioned the company to observe and influence global perfume trends. This strategic move demonstrated his understanding that modern perfumery requires both local expertise and international perspective.

Genovese's artistic philosophy centers on achieving perfect balance between raw materials, much like a master chef balancing flavors. His work with London-based luxury brand Electimuss showcases this approach beautifully. Drawing inspiration from Ancient Rome's myths and legends, he creates fragrances that are both historically rooted and thoroughly contemporary.

Black Caviar exemplifies Genovese's innovative spirit. This aromatic oceanic composition features an unprecedented caviar note alongside woods and herbs, creating an aquatic experience unlike any other. The fragrance demonstrates his ability to transform unusual concepts into wearable art, combining lavender, sage, and oakmoss with the distinctive saltiness of caviar.

Moroccan Medjool reveals another facet of his creativity. This sumptuous fruity amber celebrates the sweetness of dates while evoking desert warmth through ambergris and cashmere wood. The composition pays homage to its source ingredients while creating something entirely new and compelling.

Trajan showcases Genovese's skill with citrus compositions. Opening with bright blood orange and bergamot, it evolves into a sophisticated blend that captures the spirit of ancient trade routes. The fragrance demonstrates his ability to create versatile compositions that work across seasons and occasions.

Genovese's style consistently features opulent, intense scents that explore themes of power, creativity, and sensuality. His fragrances typically offer impressive longevity and projection, reflecting his belief that niche perfumery should provide both artistic expression and exceptional performance. Each creation tells a story while maintaining the sophisticated balance that has become his signature.