Toskovat emerged in 2022 from an unexpected twist of fate. David-Lev Jipa-Slivinschi originally studied screenwriting, but when the pandemic brought the film industry to a standstill, he turned to perfumery. This creative pivot proved to be a stroke of genius for the fragrance world.

The brand name "Toskovat" reflects Jipa-Slivinschi's Russian and Ukrainian heritage. The word is untranslatable and describes a deep, often causeless spiritual yearning - "toska." This melancholic emotion runs through all the brand's creations like a common thread.

From Romania, Toskovat launched as a fragrant rebellion against conformity in the perfume industry. The brand began with eight extraordinary fragrances and quickly gained international attention. Publications like Vogue UK and The Wall Street Journal covered these unconventional creations.

Jipa-Slivinschi is self-taught and develops all formulas himself. His background as a screenwriter shapes his approach: every fragrance tells a story. This narrative methodology makes Toskovat a unique presence in the niche world.

Toskovat calls its creations "Extraits de Mémoire" - extracts of memory. These fragrances aim to capture feelings and life experiences, not just smell pleasant. Age of Innocence perfectly embodies this approach: cotton candy and strawberry meet gasoline and hot rubber - a childhood memory with an edgy twist.

Inexcusable Evil stands as a bestseller despite disturbing notes like blood, bandages, and burning flowers. The fragrance addresses themes of war and human suffering. Anarchist A_ critiques consumer capitalism with notes like "dirty dollars" and "credit cards."

The fragrances contain at least 20% oils and use unusual materials: gunpowder, iodine, plastic, or cannabis. Jipa-Slivinschi encourages experiencing his perfumes with accompanying visuals and sounds to capture the full human experience.

Newer creations like In the Belly of the Beast from 2024 show the brand's continuous evolution. This limited edition with only 100 bottles contains rare materials like white ambergris and Assam oud.

Toskovat positions itself in the upper segment of the niche market. The 60ml bottles cost between €159 and €360, reflecting the high concentration of precious oils and meticulous handcraft. Each bottle is personally inspected, filtered, and packaged by Jipa-Slivinschi himself.

The target audience consists of fragrance lovers who appreciate artistic and emotionally provocative scents. These customers are interested in arts and entertainment and seek fragrances that tell stories. Toskovat appeals to people willing to push olfactory boundaries.

Originally, the brand sold mainly direct-to-consumer, as traditional perfumeries rejected the unconventional fragrances. Today, Toskovat fragrances are available through the official website and select niche boutiques. The brand remains deliberately exclusive and produces in small batches.

Toskovat avoids animal testing and uses no animal-derived materials that cause animal suffering. The fragrances contain no phthalates and are made from materials already deemed safe. This ethical stance underscores the brand's authenticity and appeals to conscious consumers.