Thomas de Monaco Parfums emerged from a deeply personal story. Swiss founder Thomas De Monaco spent over two decades as a Creative Director and photographer for luxury brands including Dior, Chanel, and Hermès across Paris and Zurich. In 2019, he created Raw Gold as a gift for friends. The overwhelming encouragement led to a public launch in December 2020 with a limited edition of 1,400 numbered bottles.

The official brand launch followed in spring 2022, establishing a studio in a historic Gustave Eiffel-designed building in Zurich. The brand embodies a unique blend of Parisian heart and Swiss soul. Thomas's photographic background deeply influences his approach to perfume creation - he starts with an image that the scent should convey.

The brand's philosophy centers on "heart-driven marketing." Each fragrance aims to evoke emotions like joy, freedom, or sensuality. Thomas de Monaco believes perfume is an intimate work of art - a personal statement meant to resonate and spark emotions. The brand champions the "slow art of perfumery," where patience and craftsmanship take precedence over commercial conventions.

The "Private Collection" features six Extraits Uniques known for their intensity and exceptional longevity. Raw Gold remains the flagship - a bold leathery amber composition with coffee, honey, and civet. Fuego Futuro transports wearers to nomadic landscapes with smoky sage and frankincense, while Eau Coeur marries magnolia and rose with oakwood.

Sol Salgado captures sun-kissed summer days through linden blossom and sea salt. Grand Beau combines pine and juniper berries for a woody aquatic experience. Ultima Storia pays tribute to Italy with black lemon and smooth leather.

The 2025 "Flowers for the Future" collection introduces three fragrances by emerging perfumers. The brand collaborates with renowned noses like Maurus Bachmann, who helped shape the debut collection. All perfumes are crafted at Luzi AG in Zurich, ensuring complete control from maceration to bottling.

Thomas de Monaco positions itself in the luxury niche segment with fragrances priced around €275 for 50ml Extraits de Parfum. The target audience includes discerning customers who appreciate exceptional quality and individuality. All fragrances are designed as unisex compositions, appealing to connoisseurs, artists, and lovers of rare perfumes.

The brand is available through leading haute parfumerie boutiques across Europe and North America. Partners include Jovoy Paris, Twisted Lily, and Scentissime. Expansion into Asia and the Middle East is planned. Limited editions and artisanal production methods emphasize the brand's exclusivity.

In 2024, Thomas de Monaco introduced an innovative financing model inviting fans to become co-owners. This approach secures the brand's independence while strengthening community connections. The fragrances have already captured attention from Hollywood and New York celebrities.

Sustainability drives the brand's operations through local production and ethical sourcing. Proximity to Swiss fragrance manufacturers like Givaudan and Firmenich enables technical innovation with environmentally conscious production. Each fragrance receives meticulous attention from maceration through bottling, ensuring the highest quality standards.