Oman Luxury emerged in 2012 from the vision of three young men: Muatasim Al Hinai, Ahmed Al Esry, and Muadh Al Sinawi. While still in college, they dreamed of bringing Oman's rich fragrance culture to the world. Their goal was to create an international perfume brand that authentically reflects the heritage of the frankincense trade and their homeland's aromatic traditions.

The brand underwent a remarkable evolution. What began as a humble student project grew step by step into a recognized niche perfume house. In 2017-2018, the founders achieved a crucial milestone: their first international exhibition in Italy. This marked the beginning of their global presence.

2020 brought a complete relaunch. Oman Luxury presented itself with a luxurious new image and modern concept while maintaining its authenticity. Participation in the prestigious Esxence event in Milan in 2021 and 2022 solidified their position in the international perfume world.

The brand's philosophy centers on the slogan "A scent of elegance." Each fragrance aims to embody value, uniqueness, elegance, and beauty. The bottles draw inspiration from Omani architecture and reflect cultural elements. Oman Luxury skillfully combines tradition with modernity, creating fragrances that possess both local authenticity and international appeal.

The brand's commitment to authenticity extends beyond marketing. Every aspect of production takes place in Muscat, Oman, using locally sourced materials like Omani frankincense, oud, and roses. This dedication to place and tradition sets Oman Luxury apart in an increasingly globalized fragrance market.

Oman Luxury collaborates with renowned international perfumers, including Dominique Ropion, Marie Salamagne, and Philippe Paparella-Paris. These partnerships produce exceptional compositions that blend local raw materials with global expertise.

Dejan by Dominique Ropion stands as a powerful tribute to Jabal Akhdar roses. This smoky fragrance unites smoky rose essence with natural oud, creating a composition of impressive complexity. The longevity is excellent, and the sillage leaves a lasting impression without overwhelming the senses.

Paramour showcases another facet of the brand. This leathery oriental combines fruity raspberry with smooth leather and gourmand notes. The balance between sweetness and depth makes it a versatile companion for various occasions.

Belfiore, inspired by the mountain village of Wakan, presents itself as a delicate floral-fruity fragrance. Apricot and osmanthus create a velvety texture, complemented by gardenia and honey.

The brand uses high-quality local raw materials like Omani frankincense, oud, and roses. These are sourced according to IFRA standards and processed in Muscat following ISO and GMP standards. Complete production takes place in Oman, ensuring authenticity and quality. This local approach supports the economy while maintaining the brand's connection to its cultural roots.

Oman Luxury positions itself firmly in the luxury segment of niche perfumery. Prices reflect the high quality of ingredients and artisanal craftsmanship. A 100ml bottle ranges from 190 to 380 euros, depending on the composition and raw materials used.

The target audience includes fragrance enthusiasts who appreciate opulent, high-quality, and unique compositions. The brand particularly appeals to customers seeking to blend Eastern elegance with Western sophistication. The fragrances suit both connoisseurs of oriental perfumery and newcomers discovering authentic niche scents.

The brand maintains international availability through various channels. Beyond the official online shop, select niche perfumeries and specialized online retailers distribute the fragrances. Presence at international trade shows like Esxence has increased recognition in Europe and other markets.

Oman Luxury emphasizes sustainability and ethical practices. The brand supports local artisans and prioritizes sustainable sourcing methods. By employing Omani nationals, it contributes to the local economy while maintaining cultural authenticity.

For interested customers, sampling before purchasing a full bottle is highly recommended. This approach is particularly valuable with niche fragrances, which often feature complex and unusual compositions. Many retailers offer sample sets, including popular fragrances like Voyage, Paramour, Wanderlust, and Mariya.

Investing in an Oman Luxury fragrance means acquiring a piece of Omani culture and artisanal excellence. The brand successfully bridges the gap between traditional Middle Eastern perfumery and contemporary luxury, offering fragrances that tell stories while delivering exceptional performance and quality.