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Art Brüt

ART BRÜT: German Niche Perfumery Between Art and Rebellion

The Birth of a Rebellious German Fragrance House

ART BRÜT emerged from a desire to leave the perfect digital world behind and dive into the imperfect, analog world of fragrance. This German niche perfume brand was founded by Daniel Matousek and Carlo von Lintel, two visionaries based in Berlin and Hamburg.
Daniel Matousek, Creative Director and Managing Director, brings his experience from beauty and fashion photography. His connection to scents began in early childhood and led him to recognize the "essence of freedom" in perfumery. Carlo von Lintel, also Managing Director and Director Commercial, shares the vision of uncompromising fragrance creation.
The brand sees itself as an artistic project pushing the boundaries of traditional perfumery. "Made in Europe" is more than just an origin statement - it's a commitment to European craftsmanship and creativity. ART BRÜT describes itself as "decidedly unestablished" and aims to dissolve boundaries rather than create them.
The brand's philosophy is based on unbridled, almost childlike curiosity that escapes conventional rules. Each fragrance should tell a story and dive deep into the human soul. The perfumes are manifestations of moments - both fleeting and unforgettable, capturing life's essence from deep melancholy to ecstatic joy.

Innovative Fragrance Creations Between Tradition and Modernity

ART BRÜT collaborates with renowned perfumers from FLAIR Paris, including Anne-Sophie Behaghel and Margaux Le Paih-Guérin. These partnerships create exceptional compositions that harmoniously blend natural and synthetic fragrance materials.
Chasing Ghosts perfectly showcases the brand's innovative approach. This gourmand fragrance combines unusual notes like hemp and rice into a warm, nutty experience. The composition opens surprisingly with rhubarb and grapefruit, develops into creamy rice and tea, and settles into a gentle base of cashmere wood and white musk.
German Angst reinterprets the classic fougère structure. Bergamot and mandarin meet juniper and mint, while animalic notes and patchouli provide depth and complexity.
Weltschmerz connects peach and cinnamon with whiskey and labdanum. The base of honey, tobacco, and vanilla creates a comforting, woody finale.
Particularly innovative are the AI collaborations: "Eau My God" emerged from a conversation with ChatGPT, while "ai_am_jesus" was developed in partnership with AI artist BASD-ART. These experiments represent the brand's commitment to pushing creative boundaries.

Accessible Niche Luxury with Sustainability Focus

ART BRÜT positions itself in the premium niche segment with prices around €95 for 50ml bottles. This pricing makes the brand accessible to fragrance lovers seeking authentic, handcrafted perfumes without being elitist.
The target audience consists of independent personalities ready to explore new sensory experiences. The brand appeals to people who want to express themselves without compromise and seek fragrances that inspire reflection. ART BRÜT deliberately avoids targeting an elite clientele, instead aiming to provide access to extraordinary scent experiences.
Sustainability and ethical practices are central: All perfumes are vegan and cruelty-free. Packaging is recyclable, formulas are environmentally friendly, and free from endangered or protected plant species (CITES compliant). Shipping is climate-neutral through DHL GoGreen.
The fragrances are available through their own online boutique and selected retailers like Green Laces. The brand emphasizes "Made in Europe" quality and meets strict European regulations and IFRA standards.
ART BRÜT doesn't see luxury as a dirty word but as an opportunity to create exceptional sensory experiences. The perfumes are "raw, honest, and unpolished" - an antidote to superficiality and a rebellion against the ordinary. Each fragrance aims to underline personality rather than overpower it, creating what the brand calls "olfactory statements" for those willing to walk through an open door to new experiences.
artbruet.com
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