Strangelove

Strangelove pairs genuine, sustainably sourced oud with rare natural materials and an intimate, uncompromising New York sensibility.

New York City, United States · founded 2013

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Founded: 2013 in New York City
Founder and CEO: Elizabeth Gaynes
Creative Director: Helena Christensen
Signature material: Genuine, sustainably sourced oud
First launch: 2014 with deadofnight at Harrods' Salon de Parfums
Production: Blended and bottled with care in the United States
At Parfinity: 6 fragrances to sample

The story

Strangelove emerged in New York in 2013 from Elizabeth Gaynes' work with sustainable oud and her appreciation for handcrafted quality. After encountering agarwood farms in Borneo, she built a house that makes rare raw materials the starting point for its fragrances.

Together with Creative Director Helena Christensen, Gaynes shapes a collection that translates love, nature, and sensuality into concentrated compositions. Genuine oud sits at its center, joined by materials such as orris butter, red champaca, and gardenia enfleurage.

01 · Origin

From sustainable oud to a New York fragrance house

Elizabeth Gaynes encountered oud while supporting sustainable ingredients and agarwood farms after a journey to Borneo. That experience led to a house built around quality and responsible sourcing. In 2014, she introduced deadofnight at Harrods.

02 · Sourcing

The farm as part of the fragrance story

Strangelove describes its oud sourcing as a direct partnership with sustainable farms in India, Vietnam, Thailand, and Cambodia. The origin is more than a label: it connects the depth of oud with a stated commitment to protecting agarwood trees and their ecosystems.

03 · Craft

Rare materials, high concentration

The house works with rare materials such as orris, red champaca, gardenia enfleurage, and sandalwood. The oils are pure perfume, while Strangelove describes its eau de parfums as extraits with at least 25 percent perfume oil. French glass and 24-karat gold-plated caps carry that material focus into the bottles.

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Discover strangelove at home

Choose five strangelove fragrances as 2 ml samples for your Parfinity Box. The value of your box is fully credited towards a later bottle purchase.

Your individual Parfinity Box

Choose any 5 fragrances
Wear every fragrance more than once
Credit the box value towards a bottle

WoodyResinous

Smoky Oud & Vanilla

Sample from €19

€21015ml

Community

What the community says about strangelove

10/10

„Strangelove's creations are characterized by a special depth and naturalness. Fallintostars is my personal favorite from the house: an authentic amber scent that is both complex and intense. In addition to the excellent longevity, the drydown is particularly impressive due to its exceptional quality.“

Svenfallintostars

9/10

„The scent reminds me of a golden, incense-filled, sun-drenched cathedral. The fragrance is spicy and warm, rounded off by the apple note.“

vroniafirewithin

10/10

„A diverse, interesting, resinous fragrance. It smells very expensive, has many facets, but is not overpowering. Oud only comes into its own later, appearing more dry-woody-resinous here. Very long-lasting. Unisex. Dreamy!“

skillafallintostars

8.5 / 10from 18 approved reviews by our community

FAQ

Frequently asked questions

Where does Strangelove source its oud?

The current brand site names India as its present oud source. Its detailed ingredients page additionally describes direct partnerships with sustainable farms in India, Vietnam, Thailand, and Cambodia. Oud is the collection's central material.

Who is behind Strangelove?

Elizabeth Gaynes founded Strangelove and leads the house as CEO. Helena Christensen works closely as Creative Director on the brand identity, product development, and the narratives behind the fragrances.

Where are the fragrances made?

Strangelove states that its fragrances are blended and bottled in the United States. The bottles are made from French glass.

Wear First. Love Forever.

Which story will you wear on your skin?

Build your strangelove selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

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