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Sãlum

Niche brand · Montechiarugolo, Italy

Sãlum

Q: Which perfumers are connected with Sãlum in Parfinity's catalog?

Verified product pages credit, among others, [Luca Maffei](/perfumer/luca-maffei), [Sofia Bardelli](/perfumer/sofia-bardelli), and [Lorenzo Orlandi Berti](/perfumer/lorenzo-orlandi-berti). Credits can vary by fragrance.

Sãlum connects the open sea with landscapes, materials, and unexpected olfactory routes.

Montechiarugolo, Italy

Discover the brand Sample fragrances

Origin: Montechiarugolo, Italy
Creative lead: Massimiliano Minorini, art director
Concept: The sea as a starting point for fragrances about water, wind, and landscape
Collections: Med Mon Amour, Polynesian Soul, Tropical Juice, and Treasure Island
Verified perfumers: Sofia Bardelli, Luca Maffei, and Lorenzo Orlandi Berti
At Parfinity: 13 fragrances to sample

The story

Sãlum is an Italian fragrance project based in Montechiarugolo, born from an idea by art director Massimiliano Minorini. The brand describes its name as a reference to the open sea and the freedom to follow an olfactory route.

The sea is the starting point, but Sãlum also tells stories of wind, nature, landscapes, and places. In Parfinity's catalog, that perspective appears in fragrances such as Cocoyster, Fig Tzatziki, and Sparkling Tamarind.

01 · Origin

An idea by Massimiliano Minorini

Massimiliano Minorini brought his experience as an art director in perfumery into a project that connects design with marine imagery. Sãlum therefore begins not as a centuries-old manufacture story, but as a deliberately designed new perspective on fragrance.

02 · Brand idea

The sea is a route, not a label

Sãlum describes the sea as the heart of the brand, but not its only subject. Wind, nature, atmospheres, and landscapes expand the theme. Fig Tzatziki evokes the Greek Aegean through fig, cucumber, and yogurt, while Cocoyster connects a salty oyster idea with coconut.

03 · Catalog

From the Aegean to a tropical island

The collections organize their fragrance routes around places and atmospheres. Fig Tzatziki belongs to Med Mon Amour, Cocoyster to Polynesian Soul, and Sparkling Tamarind to Treasure Island. Official product pages credit several distinct perfumers, including Luca Maffei, Sofia Bardelli, and Lorenzo Orlandi Berti.

Sample without risk

Discover Sãlum at home

Choose five Sãlum fragrances as 2 ml samples for your Parfinity Box. The value of your box is fully credited towards a later bottle purchase.

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4/10(1)

SpicyCitrus

Exotic Spicy Cola

Sample from €9

€15550ml

Community

What the community says about Sãlum

2/10

„I don't like it, simply too much salt. I expected Mediterranean, but got more of a harbor instead.“

stefanie55Salty Tiarè

10/10

„I was immediately thrilled and can't stop smelling my wrist. Initially, it's an authentic, great wild strawberry 🍓 that then develops into a hard-to-describe mix of an aquatic, creamy, soft scent. I only perceive the chlorine very gently and only for a short time. Definitely a 💯 percent guaranteed holiday feeling - summer - sun ☀️ fruit and sunscreen 🧴. I love it very much; it's also very unique, and I've never smelled anything like it before. Ordered the bottle immediately 👏😍❤️“

IsoldeStrawberry Pool

10/10

„The opening is great, very gourmand and an authentic banana 🍌. Over time and very quickly afterwards, it becomes somewhat synthetic and indefinable on me. After 15 minutes on the skin, it's very creamy, gentle, slightly banana-like and then really, really beautiful. I'm still undecided about buying a bottle... need to test it further. Definitely unique 👌 Update: deeply in love after all and bought a bottle 🥰 Alongside Nanatopia, my favorite banana scent. Absolutely NOT a "cheap" banana 🍌“

IsoldeCocoyster Bananita

7.2 / 10from 56 approved reviews by our community

The noses

Perfumers of Sãlum

Luca Maffei

Born into Italy's fragrance heritage in 1985, Luca Maffei transformed childhood exposure to raw materials into artistic mastery.

Discover more about Luca Maffei

Sofia Bardelli

Sofia Bardelli's path to perfumery began in the scented gardens of Florence, where childhood memories of Tuscan blooms would later inspire her creative vision.

Discover more about Sofia Bardelli

Lorenzo Orlandi Berti

Lorenzo Orlandi Berti grew up in Montepulciano, a hilltop town in Tuscany famous for its wine and aromatic countryside.

Discover more about Lorenzo Orlandi Berti

FAQ

Frequently asked questions

What does the name Sãlum refer to?

The brand explains Sãlum as a Latin-rooted term that evokes the open sea, the horizon, and the freedom to travel.

Who initiated Sãlum?

According to the official About page, Sãlum began as an idea by art director Massimiliano Minorini.

Which perfumers are connected with Sãlum in Parfinity's catalog?

Verified product pages credit, among others, Luca Maffei, Sofia Bardelli, and Lorenzo Orlandi Berti. Credits can vary by fragrance.

Wear First. Love Forever.

Which story will you wear on your skin?

Build your Sãlum selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample Sãlum now salumparfums.it/