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Reinvented

Niche brand · Italy

Reinvented

Q: Which Reinvented fragrances are linked at Parfinity?

At Parfinity, linked Reinvented fragrances include [Aether Aura](/perfume/reinvented-aether-aura), [Enigmatic Aura](/perfume/reinvented-enigmatic-aura), [Epiphany](/perfume/reinvented-ephiphany), [Ethereal Soul](/perfume/reinvented-ethereal-soul), [Eureka](/perfume/reinvented-eureka), [Illusion](/perfume/reinvented-illusion), [Lucid Dream](/perfume/reinvented-lucid-dream), [Ode To Psyche](/perfume/reinvented-ode-to-psyche), [Pheromones](/perfume/reinvented-pheromones), and [Sacred Bond](/perfume/reinvented-sacred-bond).

Reinvented pairs Italian niche perfumery with scent stories about memory, emotion, and the border between reality and imagination.

Italy · founded 2023

All fragrances

Founded: 2023
Origin: Italian perfume house, specific city not publicly verified
Creative leadership: Sofia Souabni, Global Commercial Director
Concept: Perfume as a connection between memory, emotion, and imagination
Formula policy: Vegan, phthalate-free, and cruelty-free according to the brand
At Parfinity: 10 fragrances to sample

The story

Reinvented emerged in 2023 with an Italian niche perspective that treats perfume as a language for memory and emotion. The official brand story places mind, energy, emotion, spirit, and body in relation, opening a fluid world between the visible and the invisible.

The Parfinity collection runs from Sacred Bond and Pheromones to Aether Aura, Ethereal Soul, and Ode To Psyche. Different perfumers translate that idea into fruity, spicy, floral, and woody compositions.

01 · A house taking shape

A new scent language begins in 2023

Reinvented was founded in 2023 to treat perfume as an experience rather than only an accessory. As Global Commercial Director, Sofia Souabni describes a brand built around memories and emotions. Public brand listings identify it as Italian, while a specific founding city remains unverified.

02 · Between worlds

Memory becomes an olfactory space

On its official Our Story page, Reinvented presents fragrance as a passage through memory, emotion, and imagination. Illusion frames that idea as a moment between dream and reality, while Eureka tells the story of a sudden flash of insight. The names are not merely labels, but short entrances into different inner scenes.

03 · Many perspectives

International perfumery

The perfumers linked in the Parfinity catalogue show that Reinvented does not tie its scent language to one single signature. Hüseyin Erdoğmuş is associated with Sacred Bond, while Özge Erdoğmuş Altınel is associated with several newer compositions. The collaboration connects Turkish perfumery traditions with an Italian-positioned brand and keeps the collection stylistically open.

Sample without risk

Discover Reinvented at home

Choose five Reinvented fragrances as 2 ml samples for your Parfinity Box. You get the box value back as a discount code - applied in full from a €150 cart.

Your individual Parfinity Box

Choose any 5 fragrances
Wear every fragrance more than once
50 € discount code back, in full from 150 €

7.9/10(9)

FruityAmber

Lush Cherry, Warm Amber—Modern

Sample from €9

€18075ml

Community

What the community says about Reinvented

10/10

„Slightly berry-like, slightly oud-y - overall wonderfully round and elegant! An incredibly great companion throughout the evening, which is noticeable but never intrusive.“

jeweberLucid Dream

4/10

„Quite honestly, I can't understand the hype and the reviews on Parfumo at all. Just incredibly sweet and smells like bubblegum. If anything, I see the scent more on women or teenagers, absolutely unsuitable for men. Lucid Dreams from the same manufacturer is worlds better.“

andreas20Sacred Bond

10/10

„Eureka is a genuine niche fragrance. Spicy, yet somehow fresh and bright. The patchouli comes through nicely without smelling musty or too earthy. Very balanced. The scent is long-lasting and definitely unisex. I like it a lot and immediately bought a bottle.“

eva77Eureka

8.1 / 10from 112 approved reviews by our community

The noses

Who composes the fragrances of Reinvented

Hüseyin Erdoğmuş

Hüseyin Erdoğmuş began his fragrance journey in Isparta, Turkey's rose capital, where the scent of rose oil filled his childhood.

Discover more about Hüseyin Erdoğmuş

Özge Erdoğmuş Altınel

Özge Erdoğmuş Altınel belongs to the new generation of Turkish perfumers bringing Istanbul's East-meets-West energy into contemporary niche fragrance.

Discover more about Özge Erdoğmuş Altınel

FAQ

Frequently asked questions

What does Reinvented stand for?

Reinvented treats perfume as a connection between memory, emotion, body, and imagination. The brand describes each composition as a sensory story between the tangible and the invisible.

Which Reinvented fragrances are linked at Parfinity?

At Parfinity, linked Reinvented fragrances include Aether Aura, Enigmatic Aura, Epiphany, Ethereal Soul, Eureka, Illusion, Lucid Dream, Ode To Psyche, Pheromones, and Sacred Bond.

Are the fragrances vegan and cruelty-free?

Yes. Reinvented states that its fragrances are vegan, phthalate-free, and cruelty-free. The brand also says that it follows IFRA standards.

Wear First. Love Forever.

Which story will you wear on your skin?

Build your Reinvented selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample Reinvented now www.reinventedparfums.com/