Reinvented Parfums emerged in 2023 from a passionate vision to create transformative olfactory experiences. The Italian brand, co-founded with Sofia Souabni as Global Commercial Director, views perfume as a gateway to memories and emotions rather than mere scent. This philosophy drives every aspect of their creative process, from concept to final composition.

The brand's core belief centers on the idea that mind, energy, emotion, spirit, and body merge in inseparable harmony. Each fragrance serves as a portal to a fluid world where individuals can engage fully with every aspect of their being. Reinvented invites wearers to look beyond the tangible and escape into an olfactory fortress of their own imagination.

What sets Reinvented apart is their commitment to reinterpreting classic perfumery with modern sophistication. They challenge conventions by blending nostalgia with contemporary flair, creating fragrances that tell distinct stories. Each scent possesses its own personality, crafted with meticulous care rather than mass production mentality.

The Italian heritage shines through their dedication to artistry and beauty. Reinvented embodies the Italian tradition of craftsmanship while embracing a forward-thinking vision for niche perfumery. Their approach focuses on creating emotional journeys through fragrance, offering what they call a "sense foraging experience" that transcends ordinary perfume encounters.

Reinvented's portfolio features seven exceptional fragrances, each representing a unique emotional journey. Sacred Bond stands as a personal favorite among enthusiasts - an addictive gourmand creation by perfumer Hüseyin Erdoğmuş. This masterpiece combines vibrant raspberry and caramel with lush floral elements, creating an irresistible sweet symphony.

Cristian Calabro and Douglas Morel collaborated on several signature pieces, including Epiphany and Eureka. Epiphany opens with bright citrus enhanced by exotic saffron, while Eureka presents a fascinating coffee-spice composition that represents the energy of joy and enlightenment.

Turkish perfumer Özge Erdoğmuş Altınel brings cultural diversity from Istanbul to Ethereal Soul and Ode to Psyche. The limited edition Ode to Psyche impresses with its barbershop DNA that evolves into green, woody notes reminiscent of misty forest walks.

Illusion and Pheromones complete the collection with their own distinct personalities. Illusion seduces with cotton candy and dried fruits, while Pheromones offers a sensual saffron-rose composition. Each fragrance demonstrates impressive longevity and moderate to strong sillage, leaving lasting impressions without overwhelming the senses.

Reinvented positions itself in the premium niche market with prices ranging from €180 to €200 for 75ml bottles. This pricing reflects the quality of ingredients and meticulous craftsmanship that goes into each creation. The brand targets sophisticated fragrance enthusiasts who appreciate unique, story-driven scents and view perfume as personal expression rather than mere accessory.

The target demographic includes individuals who see modern perfumery as an adventure and are willing to explore beyond mainstream offerings. Reinvented particularly appeals to those who value originality and understand fragrance as an emotional journey. The brand emphasizes that their perfumes are not suitable for blind purchases - they require personal experience and understanding.

Availability comes through select niche retailers including Essenza Nobile, Scent Split, and Osswald NYC. The brand focuses on exclusive distribution rather than mass market presence, maintaining its luxury positioning. All fragrances are cruelty-free and vegan, reflecting modern ethical values that resonate with conscious consumers.

The elegant dark glass bottles with pearl-shaped caps embody minimalist design principles, creating visual jewels for any collection. Reinvented recently showcased new bottle designs at TFWA Cannes 2024, demonstrating continuous innovation in presentation. The brand actively participates in industry events like Esxence and ScentXplore, gaining recognition from fragrance reviewers and publications while building its reputation in the international perfume community.