Orto Parisi emerged in 2014 from the childhood memories of Alessandro Gualtieri, the visionary perfumer behind Nasomatto. The brand name combines "Orto" (Italian for garden) with "Parisi," his grandfather Vincenzo's surname. In that Apulian garden, young Gualtieri witnessed a practice that would shape his fragrance philosophy: his grandfather collected bodily waste in buckets to fertilize the garden.

This raw, natural approach to life's cycles forms Orto Parisi's foundation. Gualtieri believes our bodies are like gardens, and their smells are true mirrors of our souls. The brand argues that body parts carrying stronger scents harbor more soul. Strong smells have become unpleasant only because modern civilization represses our innate animalism.

The brand launched with five fragrances: Bergamask, Boccanera, Brutus, Stercus, and Viride. Each fragrance serves as a philosophical statement about human existence and our relationship with nature. With Orto Parisi's launch, Gualtieri ended his work on Nasomatto, dedicating himself entirely to this new, even more radical vision.

The fragrances deliberately challenge conventional perfumery norms. They embrace raw, natural aromas often suppressed in modern society. Orto Parisi isn't just a perfume brand - it's a statement advocating for expressing the inner self through natural scents. The philosophy centers on concepts of fertility, earth, and life itself, celebrating the contrast between pleasant and harsh scents.

Gualtieri, known as "The Nose," creates each fragrance as both an olfactory experience and a philosophical exploration of human nature's authentic expression.

Orto Parisi's core collection deliberately navigates between attraction and repulsion. Megamare stands as the collection's flagship - an oceanic powerhouse capturing the sea's raw force. With nuclear projection and days-long longevity, it embodies Gualtieri's philosophy of uncompromising intensity. The fragrance combines salty marine accords with synthetic molecules, creating an experience reminiscent of stormy seas and oceanic depths.

Terroni celebrates Southern Italy's volcanic earth. This smoky fragrance opens with an explosion of fire, spices, and tobacco reminiscent of glowing lava. The composition evolves into a complex interplay of charred oud, dry vetiver, and earthy notes. Cuoium explores leather's essence with raw, unpolished intensity - an animalic fragrance uniting smoke, ash, and mineral facets.

Boccanera, a 2015 Art & Olfaction Awards finalist, seduces with dark chocolate, ginger, and black pepper. This gourmand fragrance balances sweetness with darkness, creating confusing tension between scent and taste. Seminalis ventures into human reproduction's taboo territory, containing bourgeonal, an aldehyde that guides sperm to egg.

The newest addition, Risvelium (2025), explores spiritual awakening inspired by ayahuasca experiences. It bridges physical sensations with spiritual reflections through grapefruit, pineapple, and amber notes.

Gualtieri claims two notes - "pisse de cheval" (horse urine) and "boya butter" - appear in every fragrance. This provocative assertion underscores the brand philosophy celebrating natural body odors as authentic life expressions. Each fragrance challenges wearers to embrace their primal nature while questioning societal norms about acceptable scents.

Orto Parisi positions itself in the upper luxury niche segment, with prices ranging from €135-€155 for 50ml Extrait de Parfum. This pricing reflects both the brand's exclusivity and the intensity of raw materials used. A 2024 global market research report lists Orto Parisi among major worldwide Extrait de Parfum manufacturers.

The target audience consists of experienced fragrance enthusiasts who appreciate artisanal avant-garde creations. These customers seek wild, unrefined, and authentic scent experiences that make statements. They don't shy away from bold, unconventional fragrances and understand perfume as art. The fragrances are fundamentally unisex but often appeal to wearers preferring masculine intensity.

Distribution occurs through high-end retailers, the official website, and specialized niche perfume boutiques. The brand emphasizes exclusivity over mass-market availability. Each fragrance comes in distinctive 50ml bottles inspired by ancient flasks. Caps made from worked metal or charred wood reflect individual scent themes.

Packaging follows brand philosophy: opening boxes reveals infinite passages symbolizing journeys between physical and metaphysical realms. Cuoium even includes a removable, reusable vegetable-tanned leather cover - signaling sustainability and appreciation for traditional craftsmanship.

For newcomers, sampling is essential since fragrances can be extremely polarizing. Nuclear projection and days-long longevity make Orto Parisi an investment for collectors understanding perfume as transformative experience. The brand attracts individuals comfortable with challenging social norms and expressing authentic selves through scent.

Industry recognition comes through nominations like Boccanera's Art & Olfaction Awards finalist status. However, true recognition lies in the brand's daring originality and emotional depth within the niche perfume community. Orto Parisi serves customers who view fragrance as personal philosophy rather than mere accessory.