Nishane emerged in 2012 from the shared vision of two Istanbul natives: Mert Güzel and Murat Katran. Both recognized a gap in the market for Turkish niche perfumery. The name "Nishane" translates to "mark" or "symbol" in Turkish - fitting for a brand dedicated to creating lasting olfactory memories.

Mert Güzel studied sociology at Galatasaray University and worked in luxury coffee table book publishing. Murat Katran studied international trade at Boğaziçi University and worked as an export manager. Their combined expertise in luxury goods and international markets, paired with their passion for niche fragrances, laid the foundation for Nishane.

After three years of careful preparation, Nishane made its global debut at the 2015 Esxence perfume exhibition. Today, the brand reaches over 120 countries worldwide. Istanbul's unique position as a bridge between East and West deeply influences every creation. The city's rich history, diverse cultures, and cosmopolitan energy flow through each fragrance.

Nishane views perfume creation as pure art. Each fragrance tells a story, evokes emotions, and creates cherished moments. Turkish traditions like Karagöz shadow puppetry and Rumi's mystical poetry inspire entire collections. This cultural depth sets Nishane apart in the crowded niche market.

Every Nishane fragrance is crafted as Extrait de Parfum, offering higher concentration than typical Eau de Parfum. This means more intense projection and exceptional longevity. The founders personally involve themselves in each creation process, working as "half noses" alongside master perfumers to ensure each fragrance embodies Istanbul's spirit.

Hacivat transformed Nishane's reputation when Jorge Lee created this chypre masterpiece in 2017. The fragrance opens with bright pineapple and citrus before revealing a sophisticated oakmoss and woody base. Named after the elegant shadow play character, Hacivat represents competence and artistic appreciation. Its performance is legendary - lasting over 12 hours with impressive projection.

Ani became the niche world's beloved vanilla fragrance. Cécile Zarokian crafted this gourmand composition featuring bergamot, ginger, and creamy vanilla. Named after the ancient Armenian city, Ani symbolizes hope and boundary-breaking. The recent X Collection offers modern interpretations of these iconic scents.

The Shadow Play Trilogy includes Hacivat, Karagoz, and Zenne. Each fragrance embodies a traditional puppetry character. Karagoz combines black grapes with pineapple for a darker, more intense experience. Zenne expresses feminine allure through fruits, florals, and vanilla.

Hundred Silent Ways translates Rumi's poetry into scent. This floral creation blends tuberose, peach, and vanilla into a sensual experience. Fan Your Flames surprises with toasted coconut, rum, and tobacco - a smoky tribute to Istanbul's shisha culture.

Nishane collaborates with world-class perfumers including Dominique Ropion, Alberto Morillas, and Chris Maurice. These partnerships develop organically - the founders select perfumers based on their vision for each specific fragrance. The result is complex, multi-layered compositions that maintain Turkish soul while appealing to global tastes.

Nishane positions itself in the premium niche segment, with fragrances ranging from €200-600 per bottle. This pricing reflects the Extrait de Parfum concentration and high-quality raw materials. A 50ml bottle often lasts longer than 100ml Eau de Parfum from other brands due to the higher concentration.

The target audience consists of fragrance enthusiasts who value uniqueness over mainstream appeal. Nishane wearers seek olfactory artworks rather than crowd-pleasing scents. The brand attracts both niche newcomers and experienced collectors. Many discover their love for niche perfumery through gateway fragrances like Hacivat or Ani.

At Parfinity, you can sample Nishane fragrances before committing to full bottles. This testing approach proves essential since niche fragrances are highly personal. The brand is also available through select perfumeries and authorized online retailers. Authorized dealers ensure authenticity and proper storage.

The Prestige Collection featuring Nefs, Mana, and Shem commands higher prices but delivers exceptional quality. These limited editions use rare materials like genuine oud and precious resins. Collectors appreciate these exclusive creations for their artistic merit and rarity.

Nishane's value lies in longevity and uniqueness. Few sprays provide all-day fragrance development. The artistic vision and cultural depth justify the investment. For fragrance lovers who prioritize quality over quantity, Nishane offers unmatched experiences. The brand continues growing steadily, establishing itself as a permanent fixture in the global niche landscape.