Free shipping
Nishane
Niche brand · Istanbul, Türkiye

Nishane

From Istanbul, Nishane turns perfume into narrative art: opulent extraits connect Turkish cultural motifs with international perfumery.
Istanbul, Türkiye · founded 2012
Nishane Hacivat on light stone with moss
Founded
2012
Origin
Istanbul, Türkiye
Founders
Mert Güzel and Murat Katran
Creative direction
Mert Güzel and Murat Katran
Creative method
Story first, then perfumer and fragrance formula
Focus
Extrait de Parfum
At Parfinity
27 fragrances to sample
The story
Nishane treats perfume as a form of storytelling. Its Istanbul perspective meets an international circle of perfumers and a preference for concentrated Extrait de Parfums.
Fragrances such as Hacivat and Ani show that range, moving from Turkish shadow play and citrus chypre to a warm, spicy interpretation of cultural borderlessness.
01 · The beginnings

Two Creative Directors, one Istanbul perspective

Mert Güzel and Murat Katran met in 2010 and formally founded Nishane in 2012. They describe themselves not as perfumers but as Creative Directors: they develop the theme, narrative and aesthetic framework, then choose the right perfumer. Istanbul is more than an address in this process. Its coexistence of tradition and modernity provides the house with a cultural point of departure.
02 · Fragrance as narrative

From story to formula

At Nishane, a story comes first. The perfumer, notes and formula follow. Hacivat belongs to the Shadow Play Collection and draws on a character from traditional Turkish shadow theatre. In the No Boundaries Collection, Ani connects the memory of the historic city of Ani with the idea of overcoming emotional boundaries. Cultural motifs therefore become part of a fragrance's structure rather than an ornamental addition.
Bottle of Nishane Hacivat against a light background
03 · Collaboration

International perfumery, clearly curated

Nishane works with different perfumers on a project-by-project basis. In Parfinity's current catalog, Jorge Lee is credited with several defining creations, including Hacivat and Wulong Cha. Cécile Zarokian composed Ani, which she describes as an important pillar of the house's international development. These changing signatures serve a consistent creative direction rather than imitating a single house style.
Nishane boutique sign on a Paris street
Sample without risk

Discover Nishane at home

Choose five Nishane fragrances as 2 ml samples for your Parfinity Box. The value of your box is fully credited towards a later bottle purchase.

Your individual Parfinity Box
  • Choose any 5 fragrances
  • Wear every fragrance more than once
  • Credit the box value towards a bottle
Choose Nishane fragrances

Your selection

27 fragrances by Nishane

Select the plus on your favorites and create your own Parfinity Box.

Premium
Premium
Premium
Premium
Premium
Premium
Premium
Premium
Premium
Premium
Premium
Premium
Premium
Premium
Premium
Premium
Premium
Premium
Premium
Premium
Community

What the community says about Nishane

10/10
Hundred Silent Ways is one of those fragrances I can’t stop smelling on myself. The peach and creamy vanilla blend beautifully with soft white florals, creating something sweet, elegant, and very addictive. It feels luxurious but also very easy to wear - and it definitely gets attention.
GennyHundred Silent Ways
10/10
Its fresh, minty, citrus and lovely. This is a must have
ashishWūlóng Chá
10/10
Citrusy tea fragrance for the summer. Absolute recommendation. The X is more pleasing than the OG.
IsobellWūlóng Chá X
8.5 / 10from 61 approved reviews by our community
The noses

Perfumers of Nishane

Image of Jorge Lee

Jorge Lee

Jorge Lee's path to becoming one of the most respected names in niche perfumery began in an unexpected place - his grandmother's kitchen in Bogota, Colombia.
Discover more about Jorge Lee
FAQ

Frequently asked questions

What is Nishane?
Nishane is an independent Istanbul perfume house founded in 2012 by Mert Güzel and Murat Katran. The brand develops fragrances as narrative projects and collaborates with international perfumers.
What does the name Nishane mean?
The Turkish word “nişane” means a mark, sign or symbol. The name reflects the idea of leaving a lasting olfactory signature with each fragrance.
Who creates Nishane fragrances?
Mert Güzel and Murat Katran lead the creative direction and select suitable perfumers for each project. Notable collaborators in Parfinity's current catalog include Jorge Lee and Cécile Zarokian.
Which concentration does Nishane use?
Nishane positions its fine-fragrance line primarily as Extrait de Parfum. The precise concentration is shown on each individual fragrance page.
Wear First. Love Forever.

Which story will you wear on your skin?

Build your Nishane selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample Nishane nownishane.com/