Liquides Imaginaires emerged in 2011 from an artistic vision that transformed perfumery into storytelling. Designer Philippe Di Méo and fragrance distributor David Frossard founded the brand following Di Méo's installation for Paris Design Week. This installation, called "L'Eau Bénite," explored perfume's sacred origins and became the foundation for their first trilogy "Les Eaux Delâ."

The French house pursues a unique philosophy: understanding perfume as a magical substance. Di Méo and Frossard aim to revive the ceremony and ritual of perfuming. Their fragrances transport wearers to imaginary, intimate worlds while helping them transcend the material realm.

What sets Liquides Imaginaires apart is its narrative approach to perfumery. Each fragrance tells a story, awakens memories, or invites an imaginary journey. The brand draws from universal cultural heritage, casting contemporary light on ancient symbols, characters, or events from the collective subconscious.

In 2018, holding company Nichebox acquired the brand, with both founders remaining as shareholders in their respective roles as Artistic Director (Di Méo) and General Manager (Frossard). This acquisition enabled investments in digital communication, product development, and global growth, including opening a flagship store in Beijing.

The brand presents fragrances in thematic trilogies, each exploring specific narratives. Dom Rosa ranks among the bestsellers, embodying the "Les Eaux Sanguines" collection. This floral fragrance combines sparkling champagne notes with Damascena rose, creating an elegant, celebratory composition.

Blanche Bête from the "Les Eaux de Peau" series gained significant attention through social media. This lactonic fragrance features a distinctive milk accord with tuberose and vanilla, creating a creamy, mystical aura reminiscent of the mythical unicorn.

Fortis from the inaugural "Les Eaux Delâ" trilogy symbolizes regenerative fire. This intense spicy fragrance with saffron, cumin, and oud develops deep, earthy complexity that recalls Black Afgano but feels more accessible.

The brand collaborates with renowned perfumers including Shyamala Maisondieu, Quentin Bisch, and Sonia Constant. In 2025, Liquides Imaginaires launched the "Imaginarium" collection - nine unisex fragrances created with Givaudan students, focusing on citrus hybridization. This innovation demonstrates the brand's commitment to sustainability through upcycled raw materials.

Liquides Imaginaires positions itself in the premium niche segment with prices ranging from €180 to €280 for 100ml Eau de Parfum. This pricing reflects high-quality raw materials, artistic bottle design, and the conceptual depth of the fragrances. The mysterious amphora bottles are crafted by artisans and conceived as precious objects.

The target audience appreciates artistic, conceptual elements in perfumery. These customers view perfume as self-expression and introspection tools, not merely accessories. The unisex-oriented fragrances appeal to people seeking unique, emotionally resonant scents who want to experience stories through perfume.

The brand is available through its own website, select luxury department stores like Printemps and Galeries Lafayette, and specialized niche perfumeries such as Jovoy Paris. A flagship store in Beijing underscores global expansion. Online retailers extend worldwide availability.

Liquides Imaginaires commits to ethical practices - all fragrances are vegan and cruelty-free. The brand uses sustainably sourced, high-quality ingredients. The "Imaginarium" collection featuring upcycled citrus raw materials showcases environmental consciousness. For fragrance enthusiasts who value sustainability and artistic vision, the brand offers a compelling alternative to conventional luxury perfumes.