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Jovoy

Niche brand · Paris, France

Jovoy

Jovoy combines Parisian niche perfumery with François Hénin’s curiosity for rare materials and independent olfactory voices.

Paris, France · founded 1923

All fragrances

Origin: Paris, 1923
Revival: François Hénin revived Jovoy in 2010.
Creative leadership: François Hénin, founder and artistic director
Method: Independent perfumers work in creative dialogue with the house.
Parisian home: The maison is based on Rue de Castiglione in Paris’s first arrondissement.
At Parfinity: 13 fragrances to sample

The story

Jovoy tells a story in two eras. The Parisian house began in 1923 with Blanche Arvoy and returned after more than eight decades of obscurity when François Hénin revived it. Since 2010, he has shaped Jovoy as a contemporary house devoted to rare perfumery.

The Rue de Castiglione address is more than a boutique. Jovoy curates artistic fragrance from around the world while publishing its own creations. Independent perfumers translate encounters, materials, and memories into compositions with a distinct point of view.

01 · A rebirth

From Blanche Arvoy to François Hénin

The first Jovoy era began in Paris in 1923 with Blanche Arvoy and playful bottles for a style-conscious clientele. After a long absence, François Hénin gave the name a new direction in 2010. His travels through Vietnam and his experience in Grasse shaped his attention to materials and to a perfumery that values discovery over convention. Explore 21 Conduit St, a Jovoy creation that gives an English lavender idea a contemporary form.

02 · The house today

An open idea of rare perfumery

Jovoy is both a house and a curatorial address. Its own line includes eau de parfum, extrait, and home scents. Each creation is meant to carry a story born from an encounter or personal experience. Private Label makes that approach especially clear: Cécile Zarokian turned a private commission into a defining Jovoy composition.

03 · Material and collaboration

Materials become personal stories

Jovoy’s palette is shaped by independent voices. Vanina Muracciole brought an airy vanilla with mimosa and brown sugar to the line in Fire At Will. With Ha Long Bay, the focus turns to Vietnam: the official presentation connects Hoa Loc sand mango with spices, leather, and woods. The result is not a fixed house formula, but a recognizable standard for idea, material, and execution.

Sample without risk

Discover Jovoy Paris at home

Choose five Jovoy Paris fragrances as 2 ml samples for your Parfinity Box. You get the box value back as a discount code - applied in full from a €150 cart.

Your individual Parfinity Box

Choose any 5 fragrances
Wear every fragrance more than once
50 € discount code back, in full from 150 €

SmokyLeathery

Smoky leather meets earthy vetiver.

Sample from €9

€16075ml

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Jovoy

Pavillon Rouge

8/10(1)

SpicyWoody

Smoky leather & boozy spice

Sample unavailable

€160100ml

Jovoy

Aqua Memorabilis

7.3/10(3)

CitrusWoody

Modern citrus-wood harmony, unisex allure.

Sample from €9

€160100ml

Sold Out

Jovoy

La Liturgie Des Heures

9.5/10(2)

ResinousSmoky

Sacred incense, mystic cypress.

Sample unavailable

€160100ml

Jovoy

Incident Diplomatique

8/10(1)

WoodySpicy

Smoky vetiver elegance for men.

Sample from €9

€16075ml

Sold Out

Jovoy

Ambre Premier

AmberSpicy

Sumptuous amber, warm & sensual.

Sample unavailable

€160100ml

Jovoy

21 Conduit St

8.7/10(3)

AromaticWoody

Tart rhubarb meets warm amaretto-woods.

Sample from €9

€16075ml

Jovoy

Ha Long Bay

7.8/10(6)

FruityWoody

Exotic Mango Leather

Sample from €9

€16075ml

Community

What the community says about Jovoy Paris

8/10

„A creamy, delicious vanilla fragrance with warm sweetness and fine smoke. Cozy and sensual, but never too heavy. Perfect for everyone who loves elegant gourmands.“

dariantushkaFire At Will

10/10

„Fire at Will is pure vanilla decadence for me! The scent opens wonderfully sweet and immediately reminds me of warm, caramelized brown sugar. Despite the lavish sweetness, it doesn't feel sticky at all; instead, it envelops you in a luxurious, soft aura. The longevity is first-class, and the sillage remains beautifully and noticeably present for many hours. An absolute dream for the cold season and a must-have for anyone looking for a noble, warming gourmand vanilla.“

Marina25Fire At Will

10/10

„This combination of tea and vanilla is so incredibly soothing to the nose. You feel secure and relaxed at the same time. My absolute favorite tea scent!“

julia32Remember Me

8.2 / 10from 71 approved reviews by our community

The noses

Who composes the fragrances of Jovoy Paris

Vanina Muracciole

Vanina Muracciole's journey into perfumery began with the intoxicating scents of her childhood in Corsica, where the aromatic maquis shrubland filled her senses with lemon, jasmine, and fig.

Discover more about Vanina Muracciole

Cécile Zarokian

Cécile Zarokian's path to becoming one of the most influential voices in contemporary perfumery began with an unexpected turn.

Discover more about Cécile Zarokian

Marie Schnirer

Marie Schnirer's journey into perfumery began in the cultural heart of Paris, where classical music filled her childhood home.

Discover more about Marie Schnirer

FAQ

Frequently asked questions

When was Jovoy founded?

The historic maison began in Paris in 1923. François Hénin revived Jovoy in 2010.

What does Jovoy stand for?

Jovoy combines its own perfume house with a Paris address that curates rare and independent perfumery for discovery.

Wear First. Love Forever.

Which story will you wear on your skin?

Build your Jovoy Paris selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample Jovoy Paris now www.jovoyparis.com/