Jón Þór Birgisson, known as Jónsi and the singer of Sigur Rós, is an Icelandic musician, artist and self-taught perfumer. In 2017 he founded
Fischersund with his family. The brand brings perfumery together with music, poetry and visual art, drawing on memories and Icelandic landscapes.
For FLÓÐ at Seattle's National Nordic Museum in 2023, Jónsi combined spatial sound, light and scent. The ocean became a subject both compelling and threatening. Seaweed from the Pacific and North Atlantic was processed for the olfactory experience. The perfume
Flóð was created for this work, bringing his musical and fragrance practices into direct conversation.
