Arturetto Landi was born in Lerici on the Italian Riviera. He began his professional training in Germany in 1976 and qualified as a perfumer in 1980. Travel brought new olfactory impressions, with Middle Eastern fragrance culture and oud becoming important influences. He also developed his own collection, Art Landi Profumi.

For Rundholz, Landi translates the ideas of Lenka and Carsten Rundholz into perfume. The brand connects its fashion-led design language with time and memory. Its fragrances carry dates as names, including 03.Apr.1968 and 2024-june-2nd.