The Merchant Of Venice

The Vidal family wanted to create a fragrance line that embodies the soul and tradition of Venice when they founded the label "The Merchant Of Venice". The founding family had long been active in the perfume and fragrance sector and had already created several high-quality product lines. Furthermore, they were very closely connected to their hometown of Venice and valued the city as a traditional trading post and hub to the Orient. The spirit and soul of the fragrances from "The Merchant Of Venice" is the so-called Mude, a historical trade route that led to Armenia, Cyprus, Africa, and Asia. In reference to these maritime routes, the fragrances of "The Merchant Of Venice" often have a maritime character and contain rare or oriental plants and spices. "The Merchant Of Venice" primarily distributes three product groups. In addition to pure perfumery, high-end body care items and some room fragrances are also produced. The Venetian aromas are thus present in all areas of daily life. When creating the fragrances, "The Merchant Of Venice" prefers traditional methods and extensive manual work. All women's, men's, and unisex fragrances are traditionally produced, with only the best masters of their craft working to create the exclusive magic of beauty, elegance, tradition, and mythology. This also applies to the bottles and packaging, which recall the Orient with patterns, peacock eyes, or ornaments and also leave an exclusive impression as decorative items.