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Why this brand
Akro was founded in 2018 in London by master perfumer Olivier Cresp and his daughter Anais as a family venture - the name comes from the French "accro" (addict), and the house dedicates each fragrance to an everyday vice or addiction. The debut collection mapped six indulgences: coffee (Awake), chocolate (Dark), tobacco (Smoke), alcohol (Malt), cannabis (Haze) and sex (Night). Bake (2023) extended the line with a warm gourmand centered on freshly baked pastry.
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