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The Spirit of Dubai
Niche brand · Dubai, United Arab Emirates

The Spirit of Dubai

The Spirit of Dubai translates Dubai's contrasts into opulent niche fragrances that connect Arabian perfume tradition with precise craftsmanship.
Dubai, United Arab Emirates · founded 2015
Spirit of Dubai bottle before a desert landscape with an Arabian falcon
Founded
2015 in the United Arab Emirates
Origin
Dubai, United Arab Emirates
Creative leadership
Asghar Adam Ali, founder and master perfumer
Collections
First Generation, Second Generation, and Accord Collection
Recognition
Two Luxury Packaging Awards in London in 2015
At Parfinity
18 fragrances to sample
The story
The Spirit of Dubai was introduced in 2015 as the luxury fragrance line of the Nabeel house in the United Arab Emirates. The brand describes Dubai as its starting point: coastline, desert, Arabian hospitality, equestrian culture, and urban modernity become themes for distinct compositions.
Founder and master perfumer Asghar Adam Ali shapes the creative direction. Across the First Generation, later Ultra-Niche, and Accord collections, that idea meets sculptural bottles and a concentrated oriental material language. Turath and Meydan offer two different perspectives on the same city.
01 · Origin

A city as a scent map

The official brand story uses Dubai as a narrative map. Coastline, sand dunes, Arabian horses, oud, hospitality, and the modern skyline stand for different sides of the city. Product names and concepts translate those motifs into olfactory themes. Turath belongs to the First Generation and combines fruity, spicy, and woody facets with ideas of heritage and Arabian cuisine.
The Spirit of Dubai Turath bottle
02 · Creative idea

Tradition meets the present

The brand names Asghar Adam Ali as its founder, chairman, and master perfumer. His concept connects the fragrance traditions of the Orient with a cosmopolitan present. Meydan represents a meeting place of different worlds and was described in the official coverage alongside Bahar, Abraj, Oud, and Rimal as part of the Dubai Royal Gift Set. The packaging won two Luxury Packaging Awards in London in 2015, including awards for the bag and perfume set.
The Spirit of Dubai Meydan bottle
03 · Milestone

SHUMUKH as a singular piece

In 2019, The Spirit of Dubai presented SHUMUKH as an exceptional singular piece. The official presentation describes a fragrance conceptualized by Asghar Adam Ali with a bottle executed by artisans from Italy, France, and Switzerland. The project shows the connection between perfume, precious object, and international craftsmanship without turning that exceptional commission into a claim about every composition from the house.
Sample without risk

Discover Spirit of Dubai at home

Choose five Spirit of Dubai fragrances as 2 ml samples for your Parfinity Box. You get the box value back as a discount code - applied in full from a €150 cart.

Your individual Parfinity Box
  • Choose any 5 fragrances
  • Wear every fragrance more than once
  • 50 € discount code back, in full from 150 €
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Your selection

18 fragrances by The Spirit of Dubai

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Community

What the community says about Spirit of Dubai

10/10
The fragrance is an extremely animalic-driven scent that radiates a raw, blunt intensity. The composition feels deep, leathery, and distinctly animalic, almost like the dry air of a stable, without necessarily being negatively connoted – rather, pure, unfiltered nature stands at the forefront here. This impression is accompanied by a dry, sandy warmth reminiscent of a drive through the steppe in a heated Jeep. Dusty air, heat, and endless expanse merge into a dense, powerful overall picture. Especially in the drydown, the fragrance unfolds its particular strength and is well-suited for layering, as it lends a striking, animalic depth to other compositions.
MalgrimmOud
6/10
An animalic oud fragrance with woody notes that is certainly not for everyone. It is a very authentic Arabic oud that almost reminds one of a cowshed.
jeremyOud
5/10
A truly intense and fascinating blend of cool, metallic notes, sweet fruit, and dark oud. The fragrance has an extreme amount of power, feels like it lasts for days, and simply smells absolutely luxurious and special.
jeremyAamal Metallique
8.2 / 10from 80 approved reviews by our community
The nose

The perfumer behind Spirit of Dubai

Image of Asghar Adam Ali

Asghar Adam Ali

Asghar Adam Ali's path to becoming one of the most respected names in Arabian perfumery began in 1953 in Aden, Yemen, where he was born into a family deeply rooted in the fragrance trade.
Discover more about Asghar Adam Ali
FAQ

Frequently asked questions

Where is The Spirit of Dubai from?
The brand was introduced in the United Arab Emirates in 2015 and is rooted in Dubai. The producer, The Spirit of Dubai FZC, lists a business address in Sharjah.
Who creates the fragrances?
The official brand site names Asghar Adam Ali as chairman and master perfumer. For Parfinity's editorial selection, Asghar Adam Ali is linked as the only centrally documented perfumer.
Who is the EU responsible person?
Several current EU retailers name WeScents in Amsterdam as the responsible person for The Spirit of Dubai. Parfums Lubner itself is not recorded as the brand-level responsible person.
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