Spirit of Dubai emerged in 2015 as the luxury line of the established Nabeel Perfumes, founded in 1969 by master perfumer Asghar Adam Ali (Al Attar). This visionary creator developed Spirit of Dubai as a brand that captures modern Dubai in all its facets. From endless desert dunes to glittering skyscrapers - each fragrance tells a story of the Emirates.

The brand celebrated its international debut at Esxence 2015 in Milan and quickly became the first ultra-luxury fragrance brand from the UAE to open a flagship boutique in London's prestigious Knightsbridge. This expansion demonstrates the ambition to present oriental perfumery at the highest level on the global stage.

Spirit of Dubai's philosophy rests on five core pillars: innovation, world-class quality, luxury, utmost creativity, and craftsmanship. Each fragrance embodies a different aspect of Dubai - from the sea to the desert to Arabian hospitality. This deep connection to local culture makes Spirit of Dubai more than just a perfume brand: it's an olfactory journey through one of the world's most fascinating cities.

The bottles themselves are works of art that reflect Dubai's rich culture and modern style. Often presented in luxurious travel cases, they combine traditional craftsmanship with contemporary design. This attention to detail extends from the fragrance composition to the final presentation, creating a complete luxury experience.

Spirit of Dubai is organized into several generations, each with distinctive characteristics. The First Generation includes eight iconic fragrances like Meydan, Turath, and Fakhama. Each represents a different aspect of Dubai - from the elegance of horse racing to the city's cultural diversity.

Meydan embodies the nobility of Arabian stallions with its powerful leather composition, enriched with saffron and smoky accords. The longevity is exceptional and the projection impressively strong. Turath, meaning "heritage," combines candied fruits with precious woods to create an opulent oriental symphony.

The Second Generation brought even more complex creations, while the new Attar Collection with fragrances like Baz Cuir and Abjar Bois offers more accessible interpretations of the classics. These fragrances retain the DNA of the originals but are adapted for Western noses.

Particularly noteworthy is Shumukh, which made headlines in 2019 as one of the world's most expensive perfumes. The crystal bottle adorned with diamonds, gold, and other precious stones was created in collaboration with Swiss, Italian, and French craftsmen.

The fragrances are distinguished by their complexity - often over 20 ingredients are so masterfully woven together that individual notes are difficult to identify. This art of composition makes every Spirit of Dubai fragrance an olfactory experience that unfolds differently on each wearing.

Spirit of Dubai positions itself clearly in the ultra-luxury niche segment with prices ranging from €255 to over €700 for 50ml. This pricing reflects the use of the most precious raw materials like oud, saffron, and rare roses. The brand targets fragrance connoisseurs who appreciate authentic oriental fragrances at the highest level.

The target audience is internationally oriented: while Arab customers traditionally prefer intense, long-lasting fragrances, Spirit of Dubai is also conquering Western markets. Most creations are deliberately designed as unisex, though many lean masculine. The fragrances are particularly suited for experienced noses who appreciate complex, multi-layered compositions.

The fragrances are available at the London flagship boutique, through the brand's website, and selected niche perfumeries worldwide. In specialized retailers, fragrance enthusiasts can discover these exclusive creations. The brand has received several awards for luxury packaging, underlining its position in the premium segment.

The performance of these fragrances is legendary: longevity of 8-12 hours and strong projection are standard. This intensity makes them ideal for special occasions or as signature scents for people who appreciate making an impression. The sillage is typically moderate to strong, leaving a lasting impression without overwhelming the senses.

At Parfinity, interested customers can order samples to discover these extraordinary fragrances risk-free - an important service given the high prices and very specific fragrance characters. This approach allows perfume lovers to explore the rich world of Spirit of Dubai before committing to a full bottle purchase.