Perfume.Sucks

Q: Who is behind Perfume.Sucks?

[Andreas Wilhelm](/perfumer/andreas-wilhelm) founded the Zurich collection and is the verified perfumer of the Perfume.Sucks fragrances carried by Parfinity.

Perfume.Sucks makes fragrance formulas visible, letting raw materials, transparency, and personal perception tell the story.

Zürich, Switzerland · founded 2017

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Launched: 2017 in Zurich
Founder and perfumer: Andreas Wilhelm
Origin: Zurich, Switzerland
Method: Openly named formulas using natural and synthetic raw materials
Documented recognition: WEALTH 4181 was a 2024 Art & Olfaction Awards finalist in the Artisanal category
At Parfinity: 6 fragrances to sample

The story

Perfume.Sucks is the fragrance collection launched in Zurich in 2017 by Swiss perfumer Andreas Wilhelm. The brand questions how stories, packaging, and vague ingredient language can overshadow the scent itself.

Instead, it puts sprayable alcoholic solutions, named raw materials, and personal perception first. The Conspiracy Line turns social subjects into fragrance, while the collaboration with Sasha Frolova connects perfumery with contemporary art.

01 · Origin

From Zurich with an open view of the industry

Andreas Wilhelm describes Perfume.Sucks as his own fragrance collection after more than two decades in the industry. The brand grew from his concern that packaging and narrative can obscure what a fragrance actually contains. His Zurich studio combines technical perfumery knowledge with deliberately direct language.

02 · Concept

Let the scent speak for itself

The brand calls its creations sprayable alcoholic solutions and makes their raw materials a visible part of the product. In the Conspiracy Line, that principle meets subjects such as love, humanity, wealth, drug consumption, and petrochemical resources. Love6567, Wealth4181, and Fuel0987 show how differently the idea can take shape in scent.

Flash 0021 with popcorn, rhubarb, and truffle as a visual scent interpretation

03 · Collaboration

Perfumery meets contemporary art

The collaboration with artist Sasha Frolova translates her inflatable latex sculptures and performances into an olfactory idea. The fragrance works with berries, leather, oud, honey, and moss, turning the notion of a second skin into a wearable composition.

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Discover Perfume.Sucks at home

Choose five Perfume.Sucks fragrances as 2 ml samples for your Parfinity Box. The value of your box is fully credited towards a later bottle purchase.

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Choose Perfume.Sucks fragrances

WoodyFloral

Natural Human Warmth

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€233€15230ml

The nose

The perfumer behind Perfume.Sucks

Andreas Wilhelm

Andreas Wilhelm's path to becoming one of Switzerland's most unconventional perfumers began in 1993 as a lab technician at Givaudan. This early exposure to fragrance ingredients and production processes sparked his passion for scent creation, leading him to formal perfumer training at Luzi AG in 1999.

Discover more about Andreas Wilhelm

FAQ

Frequently asked questions

Who is behind Perfume.Sucks?

Andreas Wilhelm founded the Zurich collection and is the verified perfumer of the Perfume.Sucks fragrances carried by Parfinity.

What does Perfume.Sucks mean by transparency?

The brand presents its raw materials and formulas openly. The aim is to keep the scent from disappearing behind an invented story and let it be perceived directly.

Where is Perfume.Sucks from?

Perfume.Sucks comes from Zurich, Switzerland, and is produced by Wilhelm Perfume GmbH.

Wear First. Love Forever.

Which story will you wear on your skin?

Build your Perfume.Sucks selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample Perfume.Sucks now www.perfume.sucks/