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Jorum Studio
Niche brand · Edinburgh, United Kingdom

Jorum Studio

Jorum Studio joins Scottish places, hands-on perfumery and fully in-house making to create distinctive olfactory landscapes.
Edinburgh, United Kingdom · founded 2019
Jorum Studio Unspoken Gesture bottle among flowers
Founded
2019 in Edinburgh, Scotland
Origin
Edinburgh, United Kingdom
Key contributors
Euan McCall and Chloe Mullen
Making
Formulation, manufacturing, maceration, bottling and assembly in-house
Materials
Natural origin materials and aroma molecules selected for their olfactory quality
Craft initiative
The Jorum Craft Award has supported Scottish makers with Craft Scotland since 2020
At Parfinity
9 fragrances to sample
The story
Jorum Studio was founded in Edinburgh in 2019 by perfumer Euan McCall and Chloe Mullen. The brand grew from McCall’s earlier formulation and manufacturing business, Jorum Laboratories, and combines a Scottish base with an intentionally independent way of working.
From the first concept through formulation, maceration, bottling and assembly, production stays in-house. The result is fragrance that treats nature, culture and everyday observation as material for precise and often unexpected olfactory structures.
01 · An independent studio

From Jorum Laboratories to Jorum Studio

Euan McCall first worked under the name Jorum Laboratories, formulating for other brands. Since 2016 he has run Jorum equally with Chloe Mullen. In 2019 they gave their own fragrance vision a public form through Jorum Studio. The dialogue between perfumery and design still shapes the studio’s work.
Jorum Studio storefront in Edinburgh
02 · Made in-house

Craft as a production principle

Jorum Studio formulates, manufactures, macerates, filters, bottles and assembles its products in Edinburgh. The raw materials come from a global supply chain and include both natural origin materials and aroma molecules. This clear-eyed material approach is part of the concept: what matters is which material expresses the intended fragrance idea most clearly.
Fragrance display inside a Jorum Studio space
03 · Perfumery and craft

An award for Scottish makers

Through the Jorum Craft Award, the studio and Craft Scotland support the development of handmade work. Launched in 2020, the initiative connects Jorum’s interest in materials and workmanship with a concrete contribution to Scotland’s creative community.
Sample without risk

Discover Jorum Studio at home

Choose five Jorum Studio fragrances as 2 ml samples for your Parfinity Box. The value of your box is fully credited towards a later bottle purchase.

Your individual Parfinity Box
  • Choose any 5 fragrances
  • Wear every fragrance more than once
  • Credit the box value towards a bottle
Choose Jorum Studio fragrances

Your selection

9 fragrances by Jorum Studio

Select the plus on your favorites and create your own Parfinity Box.

Community

What the community says about Jorum Studio

9/10
I spray and think of the summers of my childhood in the village. Yellow and white blossoms full of creamy pollen, green brush reaching up to my arms. Then a hint of fruitiness and everything seems so fresh that I imagine mint with it. After about ten minutes, the fragrance becomes surprisingly subtle and significantly more herbal. It stays like this for a really long time, definitely five to six hours. The sillage is perfect for my taste. I don't fill the room with it; only with every movement of my head does it quietly remind me of its presence. And the woman sitting next to me at the garden party sniffs her way centimeter by centimeter closer to me, finally asking about my perfume. It finally convinced me yesterday at around 24 degrees and a light breeze. Because in the early evening, I finally perceived the woody, almost oily warm base, which my skin, in contrast to the test strip, had not wanted to release until then.
HeijaGorseland
10/10
10/10! For me, an absolute masterpiece. I have rarely smelled a fragrance that captures blooming fields in summer so photorealistically and is so multi-layered at the same time. I agree with the previous reviewer; Gorseland is the nostalgia of a childhood in the countryside and a concentrated dose of joy in a bottle: warm summer days, wildflower meadows, fresh berries & apples, and that childhood feeling that everything is just fine. At the same time, it has something wonderfully playful and fairytale-like without being artificial or too sweet. Every time I wear it, it reveals new facets to me, and it develops really beautifully on the skin throughout the day. For me, the perfect spring and summer fragrance and something truly unique.
alionsheartGorseland
10/10
Initially, the typical rose scent appears, only to then combine with something wild and mineral. When I go back to Scotland, the fragrance is coming with me!
petra55Rose Highland
7.8 / 10from 25 approved reviews by our community
The nose

The perfumer behind Jorum Studio

Image of Euan McCall

Euan McCall

Euan McCall stands as a pioneering figure in contemporary perfumery, having single-handedly established Scotland as a notable presence in the global fragrance industry. His journey began in childhood, surrounded by the horticultural business of his grandparents and inspired by his grandmother's love for perfume.
Discover more about Euan McCall
FAQ

Frequently asked questions

Where are Jorum Studio fragrances made?
Jorum Studio makes its fragrances by hand in Edinburgh, from formulation through bottling and assembly.
Who is behind Jorum Studio?
Perfumer Euan McCall and Chloe Mullen run the studio together. McCall leads the perfumery, while Mullen shapes the creative and design direction.
Are Jorum Studio fragrances vegan?
Jorum Studio states that all of its fragrances are suitable for vegans and are not tested on animals.
Wear First. Love Forever.

Which story will you wear on your skin?

Build your Jorum Studio selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

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