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Genyum
Niche brand · Barcelona, Spain
New in assortment

Genyum

Perfume as an artist's portrait: Genyum translates tools, materials and creative workspaces into scent.
Barcelona, Spain · founded 2018
Camera, pen, brush and instruments in a Genyum collage
Origin
Barcelona, Spain
Founded
2018
Founder
Anna Torrents
Creative premise
The arts, tools and workspaces as olfactory portraits
At Parfinity
12 fragrances to sample
The story
A fragrance can be a portrait without showing a face. Genyum looks at people who paint, write, dance or make music, and at the materials they work with.
Founded in Barcelona in 2018, the house was created by Anna Torrents. Its premise emerged in a sculptor's studio. Her proximity to art and hands-on making became a perfume concept centred on the creative process.
01 · Anna Torrents

Beginning in the studio

Anna Torrents traces Genyum's beginnings to a sculptor's studio: metal, fire and the gestures that bring a form into being. Her interest lay not only in the finished artwork but in the smells surrounding its creation. This became the idea of translating creative work into perfume.
Anna Torrents, founder of Genyum
02 · The composition

Different voices, a shared premise

Genyum works with a range of perfumers, including Jordi Fernández, Gaël Montero, Sonia Constant and Yann Vasnier. The artistic figure supplies a starting point; each composition develops its own character from it.
The packaging reflects the same interest in materials: Genyum has its glass bottles, wooden caps and boxes made in Barcelona. The wood comes from Europe, while the labels use textured paper. Inside the box, a cardboard insert holds the bottle in place. The house describes its formulas as vegan and its packaging materials as recyclable.
A Genyum fragrance bottle being filled
Sample without risk

Discover Genyum at home

Choose five Genyum fragrances as 2 ml samples for your Parfinity Box. You get the box value back as a discount code - applied in full from a €150 cart.

Your individual Parfinity Box
  • Choose any 5 fragrances
  • Wear every fragrance more than once
  • 50 € discount code back, in full from 150 €
Choose Genyum fragrances

Your selection

12 fragrances by Genyum

Select the plus on your favorites and create your own Parfinity Box.

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Community

What the community says about Genyum

8/10
„A very pleasant, aromatic, and office-friendly fragrance. It reminds me slightly of juniper and cloves.“
Daughter of ZionPainter
7/10
„The fragrance starts off really sparkling with a super pleasant, very slightly sweet, fruity burst of lime. Quite quickly, something aquatic joins in, and the woody note slowly emerges as well. Everything blends into a 'well-rounded' scent on my skin. From start to finish, I find Lime Light to be pleasantly and unobtrusively fresh. Absolutely suitable for everyday wear, in my opinion. I would lean towards classifying it as masculine, because for me personally, a floral note is missing for me to wear it myself. After about 6 hours, I only perceived the woody base directly on the skin, although I have to say that the lime and salt accompanied me for a surprisingly long time.“
StefaniaLime Light
7/10
„A must for anyone who likes floral scents. Simple, but good. Non-intrusive white blossoms. Later, the scent becomes more discreet, softer, and sweeter.“
Daughter of ZionSinger
7 / 10from 4 approved reviews by our community
The noses

Perfumers of Genyum

Image of Jordi Fernández

Jordi Fernández

Jordi Fernández represents a unique voice in contemporary perfumery, having carved his path through passion and dedication rather than traditional formal training.
Discover more about Jordi Fernández
Image of Yann Vasnier

Yann Vasnier

Yann Vasnier's journey into perfumery began in the rose-filled gardens of Brittany, where his family's passion for gardening and his brother's work as a landscape architect first awakened his fascination with scent.
Discover more about Yann Vasnier
FAQ

Frequently asked questions

Who is behind Genyum?
Anna Torrents founded the house in Barcelona. She develops its artistic concept and collaborates with several perfumers on the fragrances.
Are the fragrances vegan?
Genyum states that its fragrances and their ingredients are vegan. This is the brand's own statement, not an independently verified certification from us.
Wear First. Love Forever.

Which story will you wear on your skin?

Build your Genyum selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample Genyum nowgenyum.com/en/