Fabbrica della Musa, meaning "The Muse's Workshop," emerged in 2022 from the shared passion of two visionaries. Barbara Adelmann and Hamid Merati-Kashani founded the brand with a clear mission: transforming travel memories and Italian "Dolce Vita" into olfactory masterpieces.

The founding story roots itself in a romantic legend. An Italian princess once created perfumes in her small "Fabbrica di Profumi." She used ingredients from her garden and dreamed of blending Italian essences with exotic scents from distant lands. This vision continues to inspire every creation today.

Barbara Adelmann contributes her love for Italy, art, and design. She crafts the bottle designs and develops the brand's aesthetic vision. Hamid Merati-Kashani, originally from Iran, began his career as a chemist in Germany. After four years of perfumery school, he joined Firmenich in 1995. His 30 years of experience flows into every fragrance.

The motto "Inspired to create, created to inspire!" reflects their philosophy. Each scent tells a story and creates a "library of memories." The brand views perfume as an art form and medium of artistic expression. Italy stands at the center of inspiration, enhanced by global influences from travels and cultural encounters.

This husband-and-wife collaboration brings together technical mastery and creative vision. Their shared travels inform the brand's international perspective while maintaining deep Italian roots. The result is a collection that speaks to modern luxury consumers seeking authentic storytelling through scent.

Fabbrica della Musa's perfume collection divides into two main lines. The Classic Collection features six fragrances presented in elegant white-gold for women and black-silver for men. The Exclusive Collection, launched in 2024, offers three unisex extraits de parfum in even more intense concentrations.

Dolcetto Romano embodies the joy of an Italian aperitivo. This spicy gourmand fragrance combines bergamot and ginger with cedarwood and vanilla. Cristallo Bianco interprets Dolomite mountain light with white peach, fig, and jasmine. Via Velluto references the Silk Road, connecting raspberry with leather and rose.

The Exclusive Collection showcases Hamid Merati-Kashani's mastery in highest concentration. Île Bourbon transports to Madagascar with dark chocolate, cardamom, and bourbon vanilla. Opera Infernal captures Latin American passion with pineapple and praline. Oud Tuareg honors Tuareg culture with authentic oud and Damask rose.

Each perfume box resembles a book complete with a "bookmark" explaining the story, ingredients, and notes. This innovative presentation emphasizes the brand's narrative approach and transforms every fragrance into a storytelling experience. The attention to packaging details reflects the same care given to fragrance composition.

Fabbrica della Musa positions itself in the premium niche segment of the perfume market. The Classic Collection prices around €195 for 100ml Eau de Parfum. The Exclusive Collection with extraits de parfum commands higher prices, such as Oud Tuareg at approximately €250.

The target audience includes lovers of Italian style and "Dolce Vita" philosophy. Customers appreciate artistic, story-driven fragrances and belong to beauty connoisseurs. The brand appeals to people who understand perfume as personal expression and emotional connection.

Distribution occurs through selected niche perfumeries and concept stores. Sens Unique carries the brand in Paris, while Liberty stocks it in the UK. MaxAroma represents the brand in the US market. The Emirates are served through Perfume Bay in Abu Dhabi and Dubai. Online availability includes the official website and selected retailers.

The brand has quickly established itself within the niche perfumery community. Participation in industry events like BWME 2022 in Dubai and masterclasses with partners like Letoile strengthen market presence. The handcrafted quality and use of noble raw materials justify the price positioning.

Fabbrica della Musa offers more than fragrances - it sells dreams and memories. The combination of Italian elegance, global inspiration, and the founders' personal touch creates unique value in the crowded luxury market. This approach resonates with consumers seeking authentic experiences rather than mass-market offerings.