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EX NIHILO

Niche brand · Paris, France

EX NIHILO

Q: Who founded EX NIHILO and how are the roles divided?

Sylvie Loday, Olivier Royère and Benoît Verdier founded [EX NIHILO](/brand/ex-nihilo) in 2013. Loday leads strategic expansion, product vision, innovation and the retail roadmap. Royère leads business, finance, structure and growth. Verdier shapes the creative side and relationships with communities and partners. Major decisions are made together.

Parisian high perfumery shaped by creative freedom, collaboration with different perfumers and precision personalization.

Paris, France · founded 2013

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Founded: 2013
Origin: Paris, France
Founding trio: Sylvie Loday, Olivier Royère and Benoît Verdier
Creative model: House concepts are developed with different perfumers under creative carte blanche
Personalization: Osmologue, a high-precision weighing and blending system in selected flagship boutiques
At Parfinity: 21 fragrances to sample

The story

EX NIHILO was founded in Paris in 2013 by Sylvie Loday, Olivier Royère and Benoît Verdier. Its Latin name refers to something created from nothing and sums up the trio’s intent: a French fragrance house without a historical archive, but with a clear view of the present and future.

The house develops its concepts with different perfumers and describes the collaboration as creative carte blanche. Classical high perfumery meets modern natural extracts, synthetic materials and the Osmologue, a precision system used to personalize selected creations.

01 · The founding trio

Three perspectives, one shared decision

Sylvie Loday, Olivier Royère and Benoît Verdier founded EX NIHILO in Paris in 2013. Their responsibilities are complementary and, according to Loday’s direct account, clearly divided: she leads strategic expansion, product vision, innovation and the retail roadmap. Royère drives the business, numbers, structure and growth. Verdier shapes the creative side and stays close to communities and partners.

Major decisions are still made by the trio together. This division of responsibilities helps explain why technology, design and business do not appear as separate subjects at EX NIHILO, but meet at the concept stage of a creation.

02 · The perfumers

Carte blanche is collaboration, not the absence of a brief

The idea begins with the house, while the olfactory response comes from each perfumer. Official product pages deliberately show different creative hands: Jordi Fernández composed Blue Talisman, Quentin Bisch created Fleur Narcotique, and Louise Turner developed Spiky Muse.

No single house perfumer is therefore the centre of the brand. Continuity comes from the founders’ creative direction, freedom in the use of materials and a recurring interest in contrasts between French craft, contemporary molecules, design and technology.

03 · The Osmologue

Precision becomes part of the boutique ritual

At selected flagship boutiques, EX NIHILO uses the Osmologue for personalized Signature versions. The exclusive system weighs and blends fragrance materials with high precision. Available combinations are selected with perfumers so that they complement the original composition.

On demand, these versions are weighed, filtered, bottled and finished by hand in the boutique. The Osmologue does not replace the perfumer. It translates a prepared olfactory selection into a reproducible and personal retail experience.

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Discover Ex Nihilo at home

Choose five Ex Nihilo fragrances as 2 ml samples for your Parfinity Box. The value of your box is fully credited towards a later bottle purchase.

Your individual Parfinity Box

Choose any 5 fragrances
Wear every fragrance more than once
Credit the box value towards a bottle

Choose Ex Nihilo fragrances

Easy discovery

Discover EX NIHILO

Get to know EX NIHILO at home with a thoughtfully curated selection.

Curated Box

Parfinity

Ex Nihilo Essentials

Experience the avant-garde spirit of Parisian Haute Parfumerie.

€50

Includes a €50 discount code for your next full bottle purchase.

9.3/10(4)

FloralAmber

Radiant floral evening scent.

Sample from €9

€19550ml

Premium (+5€)Premium

Ex Nihilo

Atlas Fever

9/10(4)

WoodySpicy

Sweet wood and rock vibes.

Sample from €14

€26550ml

Ex Nihilo

FruityWoody

Fruity Fig & Soft Woods

Sample from €9

€280100ml

Premium (+5€)Premium

Ex Nihilo

Outcast Blue Extrait

9.1/10(5)

WoodySpicy

Intense Woody Spicy Scent

Sample from €14

€27550ml

Premium (+5€)Premium

Ex Nihilo

Gold Immortals Extrait

9/10(4)

AmberFloral

Golden Pear & Amber

Sample unavailable

€27550ml

Ex Nihilo

Cologne 352

7.5/10(2)

CitrusFloral

Fresh Parisian Elegance

Sample from €9

€19550ml

Community

What the community says about Ex Nihilo

10/10

„Very nice compliment getter, you either love it or you hate it. Mostly positive compliments, however.“

christoph37Blue Talisman Extrait

10/10

„I can't think of anything more than "beautiful". Super mature, elegant, and not too intrusive blossoms. This fragrance makes such an impression in a typical Ex Nihilo way. The scent comes into its own even better on warm skin. The current weather doesn't provide any spring feelings yet, but this fragrance still manages to evoke the feeling of spring. I love it!“

vanessa96Fleur Narcotique

10/10

„Blue Talisman Extrait captivated me from the very first moment. The composition feels fresh, elegant, and luxurious at the same time. The scent develops beautifully on the skin and reveals new facets over and over again. The quality is excellent, the sillage is impressive, and the longevity is extraordinary. It feels modern, stylish, and leaves an unforgettable impression. For me, one of the most beautiful fragrances ever – absolutely unique and worth every cent! ⭐⭐⭐⭐⭐“

tatjanaGBlue Talisman Extrait

8.6 / 10from 206 approved reviews by our community

The noses

Perfumers of Ex Nihilo

Jordi Fernández

Jordi Fernández represents a unique voice in contemporary perfumery, having carved his path through passion and dedication rather than traditional formal training.

Discover more about Jordi Fernández

Quentin Bisch

Quentin Bisch's path to becoming one of contemporary perfumery's most celebrated creators began far from the fragrance labs of Grasse.

Discover more about Quentin Bisch

Louise Turner

Louise Turner's path to becoming one of Britain's most respected perfumers began in the countryside of Kent, where wildflowers like honeysuckle and lilac shaped her early olfactory memories.

Discover more about Louise Turner

FAQ

Frequently asked questions

Who founded EX NIHILO and how are the roles divided?

Sylvie Loday, Olivier Royère and Benoît Verdier founded EX NIHILO in 2013. Loday leads strategic expansion, product vision, innovation and the retail roadmap. Royère leads business, finance, structure and growth. Verdier shapes the creative side and relationships with communities and partners. Major decisions are made together.

Does EX NIHILO have a house perfumer?

Official product pages credit different perfumers rather than a single house nose. Examples include Blue Talisman by Jordi Fernández, Fleur Narcotique by Quentin Bisch and Spiky Muse by Louise Turner. The house develops the concept and gives each creator room for olfactory interpretation.

What does the Osmologue do?

The Osmologue weighs and blends selected fragrance materials with high precision. At selected flagship boutiques, it is used to make personalized Signature versions of existing creations on demand. Each is weighed, filtered, bottled and finished by hand on site.

Wear First. Love Forever.

Which story will you wear on your skin?

Build your Ex Nihilo selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample Ex Nihilo now www.ex-nihilo-paris.com