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Aswan

Niche brand · Emmaboda, Sweden

Aswan

Aswan joins Swedish perfumery with a fragrance world shaped by the gods and symbols of ancient Egypt.

Emmaboda, Sweden

All fragrances

Origin: Emmaboda, Sweden
Creative lead: Ibrahim Al-Zoubi, founder and perfumer
Concept: Fragrances inspired by Egyptian deities and symbolic figures
Presentation: Bottles with temple and hieroglyphic motifs
Production: Swedish producer Pana Dora Sweden AB
At Parfinity: 12 fragrances to sample

The story

Aswan is presented by Pana Dora Sweden in Emmaboda, turning from its Swedish base toward the visual world of ancient Egypt. The collection does not tell one single story; each fragrance is assigned to a deity or symbolic figure.

The official product pages pair those figures with clearly stated notes and concentrations. Anubis moves in an aromatic-woody direction, while Aset represents the collection's floral side. Aswan is therefore compelling for customers who want a coherent idea with room to explore contrasting scent profiles.

01 · Origin

From Emmaboda to the Nile

Aswan is based in Emmaboda, the Swedish town where Pana Dora Sweden has anchored its perfumery. The brand uses that origin not as a decorative backdrop but as the production base for a collection whose narrative turns south. Its official brand page describes Aswan as a journey through time, guided by the Nile, the desert, and the cultural memory of Egypt.

02 · Concept

Deities as scent portraits

The collection translates Egyptian figures into contrasting scent profiles. On its official product page, Aset is built around neroli, orange blossom, ylang-ylang, iris, and vanilla and classified as a floral Eau de Parfum. Anubis, by contrast, uses citrus brightness, juniper, nutmeg, cypress, and Cashmeran. The mythological names provide the frame; the notes provide the practical guide for choosing a fragrance.

Sample without risk

Discover Aswan at home

Choose five Aswan fragrances as 2 ml samples for your Parfinity Box. You get the box value back as a discount code - applied in full from a €150 cart.

Your individual Parfinity Box

Choose any 5 fragrances
Wear every fragrance more than once
50 € discount code back, in full from 150 €

7/10(1)

AmberWoody

Powerful Amber Storm

Sample from €9

€295100ml

Community

What the community says about Aswan

9/10

„I love most perfumes from this brand. Wow.“

jacquelinemedleyNefertem

9/10

„This one right here is very beautifully soapy and creamy, total 'clean girl' vibe, absolutely great, but it needs to dry down first; only then does it become truly great. Highly recommended, really, though the price is unfortunately very steep.“

MindyNefertem

10/10

„A fresh yet characterful fragrance that leaves a pleasant first impression with slightly fruity and spicy notes. This is complemented by warm, woody nuances that give the fragrance more depth without making it feel heavy. As it develops, Horus becomes somewhat warmer and rounder, while remaining fresh and very wearable. I particularly like the balance between the fresh top note and the warmer, woody side that emerges later, which is complemented by a distinctly oriental-smoky note.“

fabian60Horus

7.8 / 10from 78 approved reviews by our community

The nose

Who composes the fragrances of Aswan

Ibrahim Al-Zoubi

Ibrahim Al-Zoubi's path to becoming one of niche perfumery's most compelling voices began with a profound cultural transition. Born in Syria and immigrating to Sweden in 1988, Al-Zoubi spent over three decades working for major international fragrance companies before establishing his own house, Pana Dora, in 2019.

Discover more about Ibrahim Al-Zoubi

FAQ

Frequently asked questions

Where is Aswan from?

Aswan is presented from Emmaboda, Sweden, by Pana Dora Sweden. Its collection is thematically inspired by ancient Egypt.

Who is behind Aswan?

The brand is presented within the Pana Dora Sweden family. Pana Dora's official site names Ibrahim Al-Zoubi as its founder and perfumer.

Who is the producer?

Current GPSR information names Pana Dora Sweden AB in Emmaboda, Sweden, as the European producer. Parfums Lubner is not recorded as the brand's responsible person.

Wear First. Love Forever.

Which story will you wear on your skin?

Build your Aswan selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample Aswan now www.aswan.se