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Aswan
Niche brand · Emmaboda, Sweden

Aswan

Aswan joins Swedish perfumery with a fragrance world shaped by the gods and symbols of ancient Egypt.
Emmaboda, Sweden
Discover the brandSample fragrances
Aswan perfume bottle staged among golden Egyptian motifs
Origin
Emmaboda, Sweden
Creative lead
Ibrahim Al-Zoubi, founder and perfumer
Concept
Fragrances inspired by Egyptian deities and symbolic figures
Presentation
Bottles with temple and hieroglyphic motifs
Production
Swedish producer Pana Dora Sweden AB
At Parfinity
12 fragrances to sample
The story
Aswan is presented by Pana Dora Sweden in Emmaboda, turning from its Swedish base toward the visual world of ancient Egypt. The collection does not tell one single story; each fragrance is assigned to a deity or symbolic figure.
The official product pages pair those figures with clearly stated notes and concentrations. Anubis moves in an aromatic-woody direction, while Aset represents the collection's floral side. Aswan is therefore compelling for customers who want a coherent idea with room to explore contrasting scent profiles.
01 · Origin

From Emmaboda to the Nile

Aswan is based in Emmaboda, the Swedish town where Pana Dora Sweden has anchored its perfumery. The brand uses that origin not as a decorative backdrop but as the production base for a collection whose narrative turns south. Its official brand page describes Aswan as a journey through time, guided by the Nile, the desert, and the cultural memory of Egypt.
Aswan Anubis bottle against a black background
02 · Concept

Deities as scent portraits

The collection translates Egyptian figures into contrasting scent profiles. On its official product page, Aset is built around neroli, orange blossom, ylang-ylang, iris, and vanilla and classified as a floral Eau de Parfum. Anubis, by contrast, uses citrus brightness, juniper, nutmeg, cypress, and Cashmeran. The mythological names provide the frame; the notes provide the practical guide for choosing a fragrance.
Aswan Aset bottle with Egyptian symbolism
Sample without risk

Discover Aswan at home

Choose five Aswan fragrances as 2 ml samples for your Parfinity Box. The value of your box is fully credited towards a later bottle purchase.

Your individual Parfinity Box
  • Choose any 5 fragrances
  • Wear every fragrance more than once
  • Credit the box value towards a bottle
Choose Aswan fragrances

Your selection

12 fragrances by Aswan

Select the plus on your favorites and create your own Parfinity Box.

Product shot of Shu by Aswan

Aswan

Shu

8.9/10(14)
AquaticWoody

Radiant air and solar fig.

Sample from €9

€295100ml
Product shot of Aset by Aswan

Aswan

Aset

5.9/10(8)
FloralPowdery

Radiant soapy floral

Sample from €9

€295100ml
Product shot of Nut by Aswan

Aswan

Nut

8.6/10(7)
FloralWoody

Celestial floral musk

Sample from €9

€295100ml
Product shot of Atum by Aswan

Aswan

Atum

7.8/10(5)
WoodyAmber

The Divine Spark of Creation

Sample from €9

€295100ml
Product shot of Nefertem by Aswan

Aswan

Nefertem

5.8/10(4)
FloralAmber

Radiant Floral Renewal

Sample from €9

€295100ml
Product shot of Anubis by Aswan

Aswan

Anubis

9/10(3)
AromaticWoody

Sacred aromatic wood elixir.

Sample from €9

€295100ml
Product shot of Osiris by Aswan

Aswan

Osiris

9/10(2)
AmberWoody

Mystical Amber & Woods

Sample from €9

€295100ml
Product shot of Horus by Aswan

Aswan

Horus

8/10(1)
AmberWoody

Bold Spicy Amber Protection

Sample from €9

€295100ml
Product shot of Tefnut by Aswan

Aswan

Tefnut

7.5/10(2)
FloralAmber

Divine Boozy Floral Elixir

Sample from €9

€295100ml
Product shot of Nephthys by Aswan

Aswan

Nephthys

7/10(2)
FloralPowdery

Soft Powdery Floral Magic

Sample from €9

€295100ml
Product shot of Geb by Aswan

Aswan

Geb

WoodyAmber

Sacred Woody Incense

Sample from €9

€295100ml
Product shot of Set by Aswan

Aswan

Set

AmberWoody

Powerful Amber Storm

Sample from €9

€295100ml
Community

What the community says about Aswan

10/10
„I want to bathe in it, constantly sniffing my arms. I can't get this scent out of my head. Here I get the feeling of being able to breathe freely, of being able to forget the stress of everyday life for a short while. A pure, airy freshness surrounds me, which I never want to be without again. In no way too overpowering, but always there. My perfect daily.“
eric_hentrichShu
10/10
„Aquatic, citrusy, fresh. Reminiscent of Wood Sage & Sea Salt but more refined and with a light lemon note. Absolutely unisex.“
melanie82Shu
10/10
„Aquatic fig scent! So great and beautiful! I see it more on a man, but it can also work great on a woman.“
laura37Shu
7.8 / 10from 48 approved reviews by our community
The nose

The perfumer behind Aswan

Image of Ibrahim Al-Zoubi

Ibrahim Al-Zoubi

Ibrahim Al-Zoubi's path to becoming one of niche perfumery's most compelling voices began with a profound cultural transition. Born in Syria and immigrating to Sweden in 1988, Al-Zoubi spent over three decades working for major international fragrance companies before establishing his own house, Pana Dora, in 2019.
Discover more about Ibrahim Al-Zoubi
FAQ

Frequently asked questions

Where is Aswan from?
Aswan is presented from Emmaboda, Sweden, by Pana Dora Sweden. Its collection is thematically inspired by ancient Egypt.
Who is behind Aswan?
The brand is presented within the Pana Dora Sweden family. Pana Dora's official site names Ibrahim Al-Zoubi as its founder and perfumer.
Who is the producer?
Current GPSR information names Pana Dora Sweden AB in Emmaboda, Sweden, as the European producer. Parfums Lubner is not recorded as the brand's responsible person.
Wear First. Love Forever.

Which story will you wear on your skin?

Build your Aswan selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample Aswan nowwww.aswan.se