Aswan Perfumes: Ancient Myths Crafted in Sweden

Aswan represents a unique fusion in the world of niche perfumery. Established in 2025, this house is the creation of Ibrahim Al-Zouabi, the founder behind the successful brand Pana Dora Sweden. Based in Emmaboda, Sweden, Aswan operates as a standalone sister brand with a distinct focus. While Pana Dora explores Nordic themes, Aswan looks south to the cradle of civilization: Ancient Egypt.

It is helpful to clarify a common point of confusion for fragrance enthusiasts. Aswan is a fully independent perfume house, distinct from the single perfume named 'Aswan' by the UAE brand Widian. The House of Aswan is built entirely around the mythology and history of the Nile. The bottles reflect this vision, designed to look like ancient temple gates watched over by the goddess Isis. This design choice signals the brand's intent to treat perfume as a sacred, talismanic object rather than just a cosmetic product.

The brand launched with the impressive Divine Collection, featuring twelve fragrances inspired by major Egyptian deities. These scents are formulated as Extraits, meaning they contain a high concentration of perfume oil for exceptional longevity. The compositions blend traditional Middle Eastern materials like resins and spices with clean Swedish manufacturing.

Each scent has a clear character. Anubis serves as a woody aromatic tribute to the afterlife, featuring cypress and nutmeg. Osiris represents regeneration with a complex mix of tobacco and oud. For those who prefer lighter profiles, Shu captures the essence of air with aquatic and solar notes. The collection also includes Set, a powerful amber fragrance that mimics a desert storm. This variety allows collectors to explore different facets of the woody, floral, and resinous families within one cohesive narrative.

High-end niche perfumes are an investment. With retail prices around €280, blindly buying a full bottle of Aswan is a significant commitment. Fragrances with high natural content also react differently on every person's skin. The best way to understand these complex scents is to wear them over several days.

Parfinity allows you to build a custom sample box containing 2ml sprayers of your chosen fragrances. You can test Aset, Geb, or any other deity from the collection in your own time. This 'Try Before You Buy' approach eliminates the risk of a bad purchase. Once you find the scent that speaks to you, the cost of your sample box is credited toward the full bottle. Start your exploration of Ancient Egypt today without leaving your home.