Angela Stavrevska: Chemistry Meets Creative Vision

Angela Stavrevska's path to perfumery began with a chemistry degree and a brief stint as an analytical chemist. Her lifelong obsession with smells eventually led her to CPL Aromas, where she started in marketing before transitioning to perfumery through in-house training. This unique background combining scientific rigor with marketing insight shapes her distinctive approach to fragrance creation.

At CPL Aromas, where she has spent over 16 years, Stavrevska has evolved from marketing manager to her current role as Perfumer and Creative Director. Her diverse experience managing niche fragrance accounts and developing PR strategies gives her a holistic understanding of the fragrance industry that few perfumers possess.

Stavrevska views perfumery as a discipline that engages both analytical and creative thinking. She believes fragrance creation is intrinsically linked with taste, music, texture, and visual imagery. This multisensory approach allows her to craft fragrances that resonate emotionally and tell compelling stories. Her childhood memories, strongly tied to scents ranging from hot TV sets to garden centers, continue to influence her creative process.

Her work with CPL Aromas' proprietary technologies like Aromafusion demonstrates her innovative spirit. This technology creates captive ingredients unique to CPL perfumers, allowing for original and irreplicable creations that push the boundaries of traditional perfumery.

Stavrevska's portfolio spans multiple prestigious brands including Clive Christian, The 7 Virtues, Penhaligon's, and Ted Baker. Her most celebrated creation, 150: Contemporary, showcases her ability to blend 203 ingredients into a cohesive masterpiece. This anniversary fragrance opens with juicy blackberry, transitions through elegant geranium, and settles into warm cedarwood with whisky undertones.

The fragrance demonstrates Stavrevska's talent for creating contemporary scents that bridge history and future. With its 25% perfume concentration, Contemporary delivers impressive sillage and longevity while maintaining perfect balance between sweet fruit, fresh florals, and woody depth. The complexity reveals her scientific background while the emotional resonance reflects her artistic vision.

Her work for The 7 Virtues includes diverse creations like Coconut Sun, Vanilla Woods, and Blackberry Lily, showing her versatility across different olfactory families. Each fragrance reflects her belief that scents should become part of someone's life story.

Beyond traditional perfumery, Stavrevska has explored unconventional projects, including collaborating with food historian Tasha Marks to replicate human breast milk scent for a Wellcome Collection exhibition. This willingness to push boundaries exemplifies her innovative approach to scent creation and her interest in fragrance's role in human experience and well-being.