Free shipping
THoO
Niche brand · San Giuliano Milanese, Italy
No longer in assortment · since July 27, 2026

THoO

THoO joins Italian fragrance craft with oud expertise, turning every composition into a vivid dialogue between art, raw materials, and life.
San Giuliano Milanese, Italy · founded 2017
Colourful THoO bottles with hand-painted caps
Founded
2017 as The House of Oud, now THoO
Origin
San Giuliano Milanese, Italy, with a creative connection to Jakarta
Creative leadership
Andrea Casotti, together with creative director Cristina Mercaldo
Bottle craft
Hand-painted glass bottles, numbered for limited editions
At Parfinity
19 fragrances to sample
The story
THoO, also known as The House of Oud, grew from the meeting of Andrea Casotti's Italian fragrance perspective and Mohammed Abu Nashi's oud expertise from Jakarta. The house treats perfumery as an open intersection of art, music, colour, raw materials, and memory.
01 · Origin

An engineer with an artist's eye

Andrea Casotti describes his work as a meeting of verve and method, art and study. His path from nuclear engineer to CEO of an Italian fragrance house still shapes THoO: intuitions are gathered, tested, and translated into olfactory stories. The official THoO story presents not a closed style but a field of creative freedom.
Andrea Casotti smelling a fragrance strip in a laboratory
02 · Encounter

Italian formulation meets Jakarta oud

THoO grew from Casotti's friendship with Mohammed Abu Nashi, an oud producer from Jakarta. Here oud is not treated as a loud soloist but as a material that connects other facets. A fragrance such as Golden Powder can join spicy warmth with Burma oud, while Keep Glazed follows the idea of olfactory patisserie.
03 · Craft

Bottles as small works of art

THoO's characteristic bottles make material and colour visible. Official product stories describe hand-painted, numbered glass bottles for limited editions. The same attitude continues across the collections: the Royal Stones Collection translates jewels into scent, while the Crazy Collection stages playful gourmand ideas such as L'Explicite.
Shelves of fragrance materials in a laboratory
Sample without risk

Discover THoO at home

Choose five THoO fragrances as 2 ml samples for your Parfinity Box. You get the box value back as a discount code - applied in full from a €150 cart.

Your individual Parfinity Box
  • Choose any 5 fragrances
  • Wear every fragrance more than once
  • 50 € discount code back, in full from 150 €
Choose THoO fragrances

Your selection

19 fragrances by THoO

Select the plus on your favorites and create your own Parfinity Box.

Sold Out
Sold Out
Sold Out
Sold Out
Sold Out
Sold Out
Sold Out
Sold Out
Sold Out
Sold Out
Sold Out
Sold Out
Sold Out
Product shot of Dear Karma by THoO

THoO

Dear Karma

SpicyLeathery

Mystical Spicy Leather

Sample unavailable

€220€13675ml
Sale 30% offOnly 1 left
Sold Out
Sold Out
Sold Out
Sold Out
Sold Out
Community

What the community says about THoO

10/10
A very, very sweet fragrance that fits perfectly into winter days for me – an absolute scent bomb! Personally, I really like it, although it might probably be a bit too sweet for many. I find the development of the fragrance particularly beautiful. To my nose, the date comes through very clearly and intensely, which I personally like very much. The bottle also looks excellent in the collection. It is definitely something special and a real eye-catcher.
TreXDates Delight
10/10
Perfect fragrance, like an elegant luxury soap. Powdery & sophisticated.
isabell69White Pearl
10/10
I smelled this fragrance years ago and couldn't get it out of my head. So, I was delighted to finally add a bottle to my collection. A brief, sparkling bergamot opening. But that's just the start before it becomes beautifully golden and warm with saffron and vanilla. A wonderful embrace. I really like it a lot.
michael36Just Before
7.7 / 10from 68 approved reviews by our community
The noses

Perfumers of THoO

Image of Cristian Calabrò

Cristian Calabrò

Cristian Calabrò's path to becoming one of Italy's most respected independent perfumers began with a solid foundation in chemistry and analytical techniques.
Discover more about Cristian Calabrò
FAQ

Frequently asked questions

What does the name The House of Oud stand for?
The House of Oud, now THoO, stands for an open connection between Italian fragrance craft, oud expertise, and different artistic disciplines. Andrea Casotti describes THoO as his creative book, where art, raw materials, and life meet.
Are THoO fragrances made for all genders?
THoO develops its collections as artistic scent stories rather than rigid gender categories. What matters is the composition, its materials, and how it develops on your skin. Try Almond Harmony or Dates Delight as a sample.
Wear First. Love Forever.

Which story will you wear on your skin?

Build your THoO selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample THoO nowthoo.it