Pernoire emerged in 2020 from the friendship of two Basel visionaries: Nico Mannino and Robin Dünner. Without formal perfumery training, they launched their passion project during the global pandemic. The brand name combines Italian "per noi" (for us) with French "noire" (black), symbolizing their exclusive community of fragrance connoisseurs.

Swiss precision defines every aspect of their work. Mannino brings business administration expertise while Dünner steers creative direction through his marketing and visual arts background. Their mission transcends pleasant scents: they create olfactory personalities that transform wearers into their ideal selves.

Pernoire views perfume as an intimate commodity for self-identification. Each fragrance functions like an alchemical masterpiece designed to elevate personality. This philosophy manifests in their collaboration with Swiss chocolatier Casa Nobile, where fragrance compositions become chocolate delicacies. The brand deliberately breaks traditional gender norms, creating unisex compositions for a new generation of fragrance enthusiasts who value authentic self-expression over conventional boundaries.

Pernoire organizes its portfolio into two distinct collections. The Anima Collection leads into the wearer's inner world with 25% oil concentration, offering remarkable longevity and elegant sillage. From lighter compositions like Vitias and Naki to complex creations like Amoral, this line explores diverse olfactory personalities.

The Odus Collection emphasizes intensity with 30% oil concentration. Anelo, inspired by sailors exploring distant lands, captures fearless discovery spirit with explosive pineapple and pomelo. Melos honors Cleopatra's beauty rituals through rose tea and Egyptian honey.

Perfumer Andreas Wilhelm creates many compositions, including Art and Olfaction Awards finalist Mansa. Vincent Micotti from Ys-Uzac crafted the successful debut Masar. The fragrances utilize high-quality natural oils and rare essences like amber, sandalwood, oud, and saffron in complex, character-rich compositions that challenge conventional fragrance boundaries.

Priced between €195-240 for 50ml Extrait de Parfum, Pernoire positions itself in the premium niche segment. This pricing reflects high oil concentration, Swiss quality standards, and limited availability. Discovery sets allow interested customers to explore the intense fragrance world before committing to full bottles.

The target demographic includes fragrance connoisseurs and younger audiences seeking uniqueness and sustainability. Pernoire deliberately appeals to people moving away from traditional gender norms, seeking olfactory personalities rather than conventional scents. The brand invests in sustainable practices, changing bottle caps for more eco-friendly choices.

Pernoire fragrances are primarily available through their official website, ensuring authenticity and exclusive access to new releases. Select perfumeries worldwide and online retailers like Essenza Nobile and Belodore carry the collection. The founders' digital expertise enables direct customer engagement and community building through social media platforms.

Every fragrance is entirely developed and produced in Switzerland, adhering to IFRA regulations and undergoing allergy and toxicological evaluations. This commitment to Swiss craftsmanship and quality control justifies the premium positioning while building trust with discerning customers who value transparency and excellence in niche perfumery.