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Pana Dora

Niche brand · Emmaboda, Sweden

Pana Dora

Pana Dora brings Swedish nature together with the oriental fragrance tradition of its founder Ibrahim Al-Zoubi.

Emmaboda, Sweden · founded 2019

All fragrances

Founded: 2019 in Emmaboda, Sweden
Founder: Ibrahim Al-Zoubi, Syrian-Swedish perfumer
Fragrance idea: Swedish nature imagery meets rare materials and an oriental-influenced fragrance language.
Signature design: A sculpted deer head defines the bottles and refers to Swedish wildlife.
At Parfinity: 24 fragrances to sample

The story

Pana Dora was founded in Emmaboda in 2019 by Syrian-Swedish perfumer Ibrahim Al-Zoubi. More than three decades of experience in fragrance creation and a long search for rare materials form the house’s background.

The brand anchors its work in Sweden while joining clear Nordic imagery with a rich, oriental-influenced fragrance language. The deer head on its bottles refers to Swedish nature and makes that origin visible in the design.

01 · Origins

From Syria to Emmaboda

Ibrahim Al-Zoubi left Syria in 1988 and, according to Pana Dora, spent more than 30 years working as a perfumer for international companies. From the early 1990s onward, he travelled in search of rare aromatic materials. That experience led to the founding of Pana Dora in Emmaboda in 2019.

02 · Brand language

Swedish nature, global materials

Pana Dora describes its fragrances as a meeting of Swedish clarity and Eastern richness. The official perfume story draws on images of seventeenth-century Sweden, from forests and water to palaces and social life. Imperial Wood turns that idea into spices, cocoa, and agarwood, while Oud Republic joins Scandinavian calm with oud, saffron, and woods.

03 · Craft

Composition as a precise story

The brand describes an internal protocol: materials are chosen for quality and character, then each formula is developed as its own story. Emanuele applies that method to Milan’s Galleria Vittorio Emanuele II. The official Majestic Amber packshot shows how bottle, deer symbol, and fragrance name work as one visual language.

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Choose five Pana Dora fragrances as 2 ml samples for your Parfinity Box. You get the box value back as a discount code - applied in full from a €150 cart.

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Your selection

24 fragrances by Pana Dora

Select the plus on your favorites and create your own Parfinity Box.

Pana Dora

Oud Republic

8.8/10(48)

WoodySpicy

Luxurious Oud-Rose Harmony

Sample unavailable

€305100ml

Pana Dora

Aqua de dora

8.8/10(22)

AquaticCitrus

Citrus zest meets warm woody depths.

Sample from €9

€269100ml

Pana Dora

Moonlight

8.6/10(25)

GourmandFruity

Plum-chocolate evening gourmand.

Sample from €9

€265100ml

Pana Dora

Forever Love

8.6/10(25)

CitrusFruity

Forever citrus & tropical love.

Sample from €9

€272100ml

Pana Dora

Imperial Wood

8.4/10(15)

WoodySpicy

Opulent warmth & woody spice

Sample from €9

€250100ml

Pana Dora

Dorasima

8.5/10(8)

FloralFruity

Creamy floral-fruity musky blend.

Sample from €9

€235100ml

Pana Dora

Kropp & själ

7.8/10(7)

SpicyAmber

Spiced amber, creamy vanilla-wood.

Sample from €9

€255100ml

Pana Dora

Emanuele

8.6/10(6)

FloralSynthetic

Floral opulence, modern warmth.

Sample from €9

€255100ml

Pana Dora

Onyx Black

8/10(4)

SpicyResinous

Spicy Oriental Elegance

Sample from €9

€285100ml

Pana Dora

Scandic

7.5/10(7)

FruityFloral

Fruity-floral honeyed serenity.

Sample from €9

€265100ml

Pana Dora

Stricker

6.2/10(5)

WoodySpicy

Oriental Woody Elegance

Sample from €9

€295100ml

Pana Dora

Orchestra

9.4/10(7)

WoodySpicy

Fresh pear & leather symphony.

Sample from €9

€285100ml

Pana Dora

Swedish Wood

9/10(2)

WoodyFloral

Woody-Floral Swedish Forest

Sample from €9

€310100ml

Pana Dora

Skadi

7.8/10(4)

FloralFruity

Fruity Powdery Rose

Sample from €9

€275100ml

Pana Dora

XVI

7.6/10(4)

SpicyWoody

Royal Spice-Wood from Sweden

Sample from €9

€280100ml

Pana Dora

Opuluxe

7.3/10(4)

SpicyWoody

Bold spices, leather opulence.

Sample from €9

€320100ml

Pana Dora

Dux Orientis

6.3/10(4)

AquaticWoody

Oriental aquatic with animalic depth

Sample from €9

€320100ml

Pana Dora

Daydream

7/10(2)

AmberFloral

Luminous Floral Amber

Sample from €9

€280100ml

Pana Dora

Grand Musk

7.2/10(6)

AnimalicWoody

Animalic allure meets wild woods.

Sample from €9

€250100ml

Pana Dora

Patchouli Dust

8/10(5)

EarthySmoky

Earthy spice meets smoky woods

Sample from €9

€272100ml

Pana Dora

Nordhaven

8.3/10(3)

WoodyFloral

Nordic Woods & Florals

Sample from €9

€290100ml

Pana Dora

Majestic Amber

7.8/10(3)

AmberWoody

Regal library of amber-leather

Sample from €9

€340100ml

Coming Soon

Pana Dora

Skara

FloralFruity

Bright Floral Fruit

Sample unavailable

€285100ml

Only 2 left

Pana Dora

Swedish Leather Limited Edition

LeatheryWoody

Rugged Nordic Leather

Sample unavailable

€410100ml

Community

What the community says about Pana Dora

10/10

„An incredibly soft, warm, and seductive scent. I perceive it as feminine and mysterious. Plum and chocolate on a warm-spicy base. I think I am missing a stag in my perfume cabinet. 🦌“

Daughter of ZionMoonlight

8/10

„The fragrance is not sweet but very pleasantly floral and resinous. Upon first sniff, it immediately reminds me very positively of my grandmother. For whatever reason. For me, it's more of a feminine scent. Let's see if my wife likes it.“

Pastor AndyDaydream

10/10

„I have worn Oud Republic several times now and I am truly thrilled by how balanced this fragrance is. It starts with a delicate, slightly spicy freshness before the darker woody notes unfold. The oud is wonderfully integrated here: it has character and depth, but is by no means too medicinal, smoky, or overwhelming. Due to the slightly sweet and velvety accords in the background, the composition seems extremely noble, warm, and harmonious.“

wuhyachakaOud Republic

8.4 / 10from 216 approved reviews by our community

The nose

Who composes the fragrances of Pana Dora

Ibrahim Al-Zoubi

Ibrahim Al-Zoubi's path to becoming one of niche perfumery's most compelling voices began with a profound cultural transition. Born in Syria and immigrating to Sweden in 1988, Al-Zoubi spent over three decades working for major international fragrance companies before establishing his own house, Pana Dora, in 2019.

Discover more about Ibrahim Al-Zoubi

FAQ

Frequently asked questions

Where is Pana Dora from?

Pana Dora was founded in Emmaboda, Sweden, in 2019. The brand combines that Swedish origin with the Syrian-Swedish perspective of its founder Ibrahim Al-Zoubi.

Who creates Pana Dora fragrances?

Official brand texts identify Ibrahim Al-Zoubi as founder and perfumer. The product stories for Emanuele and Oud Republic also name him as their creative author.

What does the deer head on the bottles represent?

Pana Dora describes the deer head as a sign of Swedish wildlife, purity, strength, and the house’s Scandinavian identity.

Wear First. Love Forever.

Which story will you wear on your skin?

Build your Pana Dora selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

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