Fragrance Du Bois emerged in 2013 from Paris with a vision to merge authentic oud fragrances with French perfumery artistry. Creative Director Jonnie Swarbrick and his dedicated team sought to explore the character possibilities of oud while setting the highest quality standards. The brand unites Arabic artisanal heritage with traditional French perfumery from Grasse.

The core philosophy centers on "Born in Nature, Crafted in France." Every fragrance contains 100% pure, sustainable oud from the brand's own plantations in Asia. This "From Soil, to Oil, to You" approach ensures quality and sustainability at every production stage. The brand works closely with organic oud producers and maintains CITES certification.

Fragrance Du Bois has grown into one of the fastest-expanding brands in the luxury niche fragrance sector. A strategic move in the UK during 2024 resulted in sales growth exceeding 600% in under a year. The 2025 expansion into China and Indonesia demonstrates the brand's international momentum.

The brand respects traditional French perfumery while bringing a modern, disruptive vision. Master perfumers receive artistic freedom without cost constraints. This approach enables the creation of unique fragrances that serve as personal signatures and transport wearers to different worlds through evocative scent journeys.

Fragrance Du Bois offers several distinctive collections that showcase oud mastery. The Shades Du Bois collection captures the diversity of a voyage searching for the finest essences. Bestsellers like Oud Noir Intense and Oud Rose Intense demonstrate exceptional skill in working with natural oud.

The Privé Collection presents iconic fragrances by master perfumers who use imagination to recreate legendary places. Sahraa Oud embodies the majesty of the Arabian desert, while Milano captures the glamour of Italy's fashion capital.

Particularly noteworthy is Sirène, the brand's first female-inspired fragrance. This bold creation blends sweet cherry notes with spicy and woody undertones. Lucius targets the modern man with its spicy and powerful character.

The brand collaborates with renowned perfumers including Shadi Samra, Christian Provenzano, and Nathalie Gracia-Cetto. These long-standing partnerships since inception allow for consistent quality and vision. Each fragrance is presented in handcrafted crystal glass bottles that underscore the brand's exclusivity and attention to detail.

Fragrance Du Bois positions itself in the upper luxury segment of niche fragrances. Prices for 100ml Extraits de Parfum and Parfums range from €210 to €695, with special editions like Sahraa Oud reaching €785. This pricing reflects the use of precious natural ingredients and artisanal quality.

The target audience includes sophisticated fragrance connoisseurs seeking unique signature scents. The brand deliberately appeals to those moving away from mainstream fragrances. All fragrances are designed as unisex, appealing to any fragrance lover regardless of gender.

Availability is exclusive and carefully curated. Fragrance Du Bois operates boutiques in Singapore, Malaysia, and Thailand, plus exclusive fragrance lounges in Dubai and Hong Kong. In Europe and North America, the fragrances are available at premium department stores like Harrods, Selfridges, Harvey Nichols, and Neiman Marcus.

The brand emphasizes quality over quantity. Each fragrance comes with an authenticity certificate confirming the oud's origin. Often, a piece of the Aquilaria wood from which the oud was extracted is included. This transparency and commitment to sustainability justifies the premium pricing and builds trust among discerning customers who value both luxury and ethical sourcing.