01 · Founder
From banking to fragrance
Jun Lim describes leaving investment banking after years of collecting fragrance and building an art practice, turning both obsessions into the starting point for his own house. Dirty Rice and Fig Porn exemplify names that do not avoid taboos, but make them part of the story.
The founding story is deliberately personal. It explains why BORNTOSTANDOUT treats perfume as a tool for identity and expression without presenting that perspective as a universal doctrine.
