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AVAU
Niche brand · Italy
New in assortment

AVAU

Three siblings, an in-house perfumer and a personal promise: AVAU brings an Italian family’s fragrance heritage into its own perfumes.
Italy
All fragrances
The six AVAU perfume bottles in a watercolor-style illustration on a light background
Origin
Italy
Founders
Leonardo, Carolina and Caterina Catalani
Perfumer
Caterina Catalani, in-house development
Brand debut
March 2025
Name
A phonetic rendering of “a vow”
At Parfinity
6 fragrances to sample
The story
AVAU is the Italian perfume house founded by Leonardo, Carolina and Caterina Catalani. Its name echoes “a vow”, a promise. For the founders, that promise is personal: choosing a fragrance according to what feels right to its wearer.
Their roles complement one another. Leonardo directs the creative work, Carolina leads strategy and Caterina composes the fragrances. Together, they develop scent and visual design as parts of the same collection.
01 · Family

Three roles, one shared direction

The family’s connection to perfumery spans three generations. Their grandparents ran a perfumery in Vatican City, and their parents later established the distributor Finmark. Choosing a fragrance was part of the siblings’ everyday lives from childhood.
At AVAU, Leonardo’s visual direction meets Carolina’s strategic perspective and Caterina’s knowledge of composition. That shared background provides the starting point for a perfume house of their own.
AVAU founders Carolina, Caterina and Leonardo Catalani
02 · Composition

Caterina’s approach to materials

Caterina develops AVAU’s fragrances in-house. In her interview with AMICA, she describes raw materials as the starting point of her work, looking for facets that lie beyond a familiar first impression.
After studying perfumery in Grasse, she worked at Floris in London. AVAU gives her the scope to develop compositions within the family’s own creative direction and in close conversation with her siblings.
Caterina Catalani evaluating a scent strip
03 · Design

A small stage for the fragrance

The packaging carries the promise in the brand’s name into a physical form. The cap follows the AVAU emblem, while a sculpted inner frame surrounds the bottle. The brand describes this presentation as a miniature stage.
Designed in Italy, the bottle, outer box and finishing details are intended to express each fragrance as a coherent object.
Golden Coast with sculpted presentation packaging
Sample without risk

Discover AVAU at home

Choose five AVAU fragrances as 2 ml samples for your Parfinity Box. You get the box value back as a discount code - applied in full from a €150 cart.

Your individual Parfinity Box
  • Choose any 5 fragrances
  • Wear every fragrance more than once
  • 50 € discount code back, in full from 150 €
Choose AVAU fragrances

Your selection

6 fragrances by AVAU

Select the plus on your favorites and create your own Parfinity Box.

New
Product shot of Petal Pop by AVAU

AVAU

Petal Pop

6.5/10(1)
FloralFruity

Fruit, flowers and musk

Sample from €9

€220100ml
New
Product shot of Amber Shadow by AVAU

AVAU

Amber Shadow

8/10(1)
AmberLeathery

Amber, spice and leather

Sample from €9

€220100ml
New
Product shot of Exotic Oud by AVAU

AVAU

Exotic Oud

8/10(1)
WoodyLeathery

Oud, fruit and leather

Sample from €9

€220100ml
New
Product shot of Golden Coast by AVAU

AVAU

Golden Coast

8/10(1)
WoodySpicy

Citrus, spice and woods

Sample from €9

€220100ml
New
Product shot of Sculpted Land by AVAU

AVAU

Sculpted Land

7/10(1)
WoodyLeathery

Woods, resin and leather

Sample from €9

€220100ml
New
Product shot of Silent Drift by AVAU

AVAU

Silent Drift

PowderyMusk

Iris, apricot and musk

Sample from €9

€220100ml
Community

What the community says about AVAU

8/10
„Spicy opening, woody, even though this note is only mentioned in the base. Sweet. Peach in the scent, always a pleasure. Maybe because we had a peach tree in the garden that bore exactly one peach every year (over which there was always an argument; naturally). After that, tobacco develops strongly and keeps the sweetness somewhat in check, with leather being dominant in the drydown. Sillage not very pronounced, longevity without a top score.“
LöliAmber Shadow
8/10
„An EdP that comes with subtly measured notes. Only the citrus of the grapefruit is very distinctive at the start. At the start! I have never smelled anything comparable before; not that it is sensational. Top notes citrusy, peppery, sweet. Heart a little rose. Base with musk, barely any tobacco, a little woody. The mentioned notes quickly become mild, thus making it wearable and not the center of attention.“
LöliGolden Coast
8/10
„Starts with strong saffron, something berry-like, followed by lots of wood, leather, and musk. It lasts a long time on me. Pretty good, but it soon becomes a bit "dull".“
LöliExotic Oud
7.5 / 10from 5 approved reviews by our community
The nose

Who composes the fragrances of AVAU

Image of Caterina Catalani

Caterina Catalani

Caterina Catalani is an Italian perfumer and co-founder of AVAU. She grew up in a family whose involvement in perfumery spans three generations.
Discover more about Caterina Catalani
FAQ

Frequently asked questions

What does AVAU mean?
The name echoes the English phrase “a vow”. The founders connect it with a personal promise: choosing a fragrance that feels right to the person wearing it.
Who creates AVAU’s fragrances?
Co-founder Caterina Catalani develops the fragrances in-house, working with Leonardo as Creative Director and Carolina as Strategy Director.
Are AVAU fragrances unisex?
AVAU creates fragrances for all genders and encourages choosing according to personal taste and response to the scent.
Wear First. Love Forever.

Which story will you wear on your skin?

Build your AVAU selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

Sample AVAU nowwww.avauparfum.com/