Alexandre.J emerged in 2012 from the vision of French designer Alexandre Julliard. He wanted to break free from traditional perfumery codes and create a new form of beauty. This family business began its journey in the Middle East with six fragrances and quickly captured the hearts of fragrance lovers worldwide.

The brand embodies a unique fusion of Eastern mystique and French Baroque. Julliard draws inspiration from his travels, world cultures, art, and history. These multicultural influences permeate every aspect of his creative work. He sees himself as an architect of materials and senses - someone who creates works that evoke emotions.

Alexandre.J's philosophy extends far beyond pure perfumery. The brand aims to create a multisensory experience that engages smell, sight, and touch. Each fragrance tells a unique story and awakens specific emotions. Artistic integrity takes precedence over commercial success.

Today, Alexandre.J is available in over 85 countries. The perfumes are 100% made in France - carefully crafted in Honfleur, Normandy, with oils produced in Grasse, the heart of global perfumery. This connection to French traditions makes each fragrance an authentic work of art.

The Collector collection forms the heart of Alexandre.J. These nine fragrances unite the Eastern desert with French Baroque architecture in a timeless journey. Black Muscs embodies elegance and power with its combination of citrus, rose, and amber. Morning Muscs delights as a light, energetic fragrance with peach and musk.

Zafeer Oud Vanille was one of the first launches and showcases mastery in handling oriental notes. Rose Alba tells the famous love story of Mark Antony and Cleopatra through a rich, woody composition.

The Art Deco Collection celebrates 100 years of Art Deco style with six sophisticated fragrances. The Majestic Oud and The Majestic Vetiver demonstrate the brand's versatility in interpreting classic notes.

Particularly noteworthy is the Art Nouveau Collection, developed in collaboration with Harrods. Imperial Peacock and Ode to Rose are presented in hand-blown bottles with gold decorations. Perfumers Anne-Sophie Behaghel, Amelie Bourgeois, and Emna Doghri collaborate with the brand to create these extraordinary compositions.

Alexandre.J clearly positions itself in the high-end luxury segment of niche fragrances. Prices reflect the elaborate craftsmanship and precious materials used. A 100ml bottle from the Collector series costs around 139 euros, while exclusive Art Nouveau creations are priced at 370 euros. This pricing strategy reinforces the claim to redefine perfume as a luxury object.

The target audience consists of discerning fragrance enthusiasts who appreciate artistry, craftsmanship, authenticity, and individuality. Alexandre.J appeals to people seeking more than just a fragrance - they want an artwork that expresses their personality.

The brand is available in premium department stores like Harrods, dedicated Alexandre.J boutiques, and online. The company takes particular pride in its presence in prestigious cities like Cannes and Dubai. Global expansion occurs deliberately and selectively to maintain exclusivity.

The bottles themselves are artworks made from mother-of-pearl, crystal, enamel, and leather. Each container is uniquely designed for its fragrance and uses the finest materials. This attention to detail makes Alexandre.J one of the most luxurious packaging experiences in the perfume industry. At Parfinity, customers can order samples to discover these extraordinary fragrances before committing to a full-size purchase.