01 · The people behind the house
Engineering meets perfumery
Ernesto Sanchez Bujanda came to perfumery through industrial engineering and work in the beauty and fragrance world. After years of self-study and the launch of YeYe Home Fragrances, he developed the perfume house with Ryan York. In an interview, York explained that the name YeYe began as a childhood term of endearment used in Bujanda's family.









