Andreas Wilhelm founded Perfume.Sucks in 2017 from pure frustration. After over two decades in the perfume industry, the experienced Swiss perfumer had enough of marketing tricks and lack of transparency. The industry had become too closed. Success depended more on connections than fragrance quality.

The provocative name "perfume.sucks" isn't accidental. It represents Wilhelm's radical critique of traditional perfumery. His mission: create fragrances that convince without glamorous packaging or deceptive marketing. Instead, he champions complete transparency by listing all ingredients directly on the bottle.

Wilhelm deliberately calls his creations "scents" rather than "perfumes". They are "sprayable alcoholic solutions made from raw materials that smell great when combined". This honest approach makes Perfume.Sucks unique in the niche fragrance landscape.

The brand debuted at the 2017 Esxence niche perfumery exhibition. Today, the portfolio includes 13 extraordinary compositions. Each fragrance tells a story or addresses societal issues. Wilhelm even gives rejected client commissions a second chance under his own label.

Swiss roots strongly influence the brand. Precision, quality, and directness reflect in every aspect. From minimalist packaging to uncompromising formula transparency, Perfume.Sucks embodies Swiss values reinterpreted for modern perfumery.

Based in Zurich, Wilhelm operates with radical honesty. He believes the fragrance itself should be the sole narrative. This philosophy challenges industry conventions where success often relies on marketing rather than merit. His approach strips away distractions to focus on pure olfactory artistry.

The Conspiracy Line forms Perfume.Sucks' core collection. These fragrances address societal themes through olfactory art. LOVE 6567 catapults us back to childhood with its authentic caramel popcorn accord. This gourmand fragrance evokes cinema visits between parents - pure security bottled.

WEALTH 4181 provokes with a "money paper accord" beneath an iris opening. Wilhelm analyzed freshly printed 200 Swiss Franc notes for this unique composition. The fragrance questions our perception of wealth and social inequality.

FUEL 0987 confronts our ecological footprint. The daring blend of fuel accords and powerful oud reminds us we're "racing at full speed into the abyss". A synthetic fragrance with an important message.

FLASH 0021 addresses drugs and their societal impact. The unconventional combination of Sichuan pepper, truffle, and popcorn creates a disturbing yet fascinating experience.

Early releases (2017/2018) carried no names, identified only by lettering color on bottles. This minimalist approach underscores Wilhelm's focus on pure fragrance without distraction.

The collaboration with artist Sasha Frolova produced Perfume.Sucks x Sasha Frolova, inspired by her inflatable latex sculptures. This synthetic and leathery composition pushes boundaries further.

Wilhelm works exclusively as a solo perfumer. His experience with brands like Weleda and Gisada flows into every creation. Remarkably, he even creates candies that smell like his perfumes for exhibition visitors.

Perfume.Sucks positions itself clearly in the premium niche segment. A 30ml bottle costs around 144 euros, while 50ml variants start at 98 euros. This pricing reflects high-quality raw materials and artisanal expertise.

The target audience consists of fragrance enthusiasts who value authenticity over marketing. Customers seek the extraordinary and aren't swayed by mainstream scents. They understand perfume as art and appreciate the brand's radical transparency.

Availability is through selected online retailers like Pafory, Marc Gebauer, and ZGO Perfumery. The brand deliberately chooses curated distribution partners over mass retail. At exhibitions like Esxence and Fragranze, interested parties can experience the fragrances personally.

Many retailers offer sampling services - crucial for such unconventional compositions. The fragrances polarize strongly, making testing before purchase essential. Wilhelm often appears personally at exhibitions to explain his philosophy.

Exclusivity makes Perfume.Sucks particularly appealing. With only 13 fragrances, the portfolio remains manageable and each creation unique. The brand grows deliberately slowly and organically.

The value proposition lies in uncompromising quality and honesty. Customers receive not just a fragrance, but a statement against conventional perfumery. Each purchase supports a vision of transparent, artistic perfumery without marketing gimmicks.

For those seeking something truly different, Perfume.Sucks offers an alternative to traditional luxury perfumery. The brand attracts individuals who appreciate craftsmanship, transparency, and bold artistic vision over conventional beauty standards.