On September 10, 2016, a unique perfumery opened its doors in Paris's historic Marais district. Parle Moi de Parfum – meaning "Talk to me about perfume" – represents the passion project of the Almairac family. Benjamin Almairac founded the brand alongside his father Michel, one of the world's most celebrated perfumers, and his brother Romain.

Michel Almairac hails from Grasse, the historic heart of French perfumery. Throughout his career, he has created nearly 200 fragrances for major fashion houses. Iconic scents like Chopard's Cašmir, Joop! Homme, and Chloé Eau de Parfum bear his signature. At Parle Moi de Parfum, he finally enjoys complete creative freedom without marketing constraints or budget limitations.

The brand philosophy is refreshingly simple: it's all about the fragrance. No elaborate advertising campaigns, no celebrity endorsements – just pure perfumery artistry. The Marais boutique features an in-house laboratory where visitors can discover raw materials and witness the perfume creation process firsthand. This transparency makes perfumery accessible and understandable.

The numbers in fragrance names hold special meaning: they reveal how many attempts were needed to perfect the final formula. Guimauve de Noël / 31 required 31 trials, while Orris Tattoo / 29 took 29 attempts. This honesty about the creative process is unique in the perfume world and reflects the brand's commitment to transparency and education.

The Parle Moi de Parfum collection now encompasses 19 Eau de Parfums, each distinguished by clarity and exceptional quality. Every fragrance tells a story and showcases Michel Almairac's mastery across different scent families.

Milky Musk / 39 stands as a minimalist masterpiece combining creamy sandalwood with soft musk. The fragrance literally melts into the skin, becoming an olfactory shadow of the wearer. Despite its simplicity, it feels incredibly calming and sophisticated.

For gourmand lovers, Guimauve de Noël / 31 offers pure delight. The combination of orange blossom and vanilla sugar evokes childhood memories and Christmas joy. Sweet yet never cloying, it exemplifies perfectly balanced gourmand composition.

Totally White / 126 captures a Parisian spring morning in Parc Monceau. Lilac, hawthorn, and wisteria blend into a creamy white floral dream. The fragrance radiates purity and innocence without feeling boring.

Particularly innovative is Chypre Mojo / 45, a modern interpretation of the classic chypre theme. Mango and patchouli create a surprising yet harmonious connection between fruit and earth.

Since 2024, Romain Almairac also creates for the brand. His debut Blossoms Smoke / 57 proves that talent runs in the family, bringing fresh perspective while maintaining the brand's quality standards.

Parle Moi de Parfum positions itself firmly in the luxury niche segment. A 50ml Eau de Parfum costs approximately €100-105, while a 100ml bottle retails for around €165. This pricing reflects the high quality of raw materials and artisanal perfection. The fragrances are highly concentrated – often exceeding 20% – and produced in France.

The target audience consists of fragrance enthusiasts who value quality and authenticity. These are people who want to understand what they wear and appreciate the stories behind scents. The unisex orientation of many creations appeals to a broad, sophisticated clientele.

Internationally, the fragrances are available through selected niche perfumeries. Online retailers like Parfinity offer sampling services – crucial at this price point. The Paris boutiques remain the brand's heart, where the laboratory concept fully comes to life.

The brand focuses on sustainable growth rather than mass market appeal. Each fragrance undergoes careful development and launches only when perfect. This philosophy makes Parle Moi de Parfum one of today's most authentic niche brands.

For newcomers, a discovery set with six samples provides an ideal introduction. This allows exploration of Michel Almairac's diverse creative range without committing to a full bottle immediately. The brand demonstrates that true perfumery artistry needs no loud proclamations – it speaks for itself through exceptional quality and genuine passion for the craft.