OJAR emerged in 2020 from the passion of Sheikha Hind Bahwan, an Omani entrepreneur with a Harvard Business School background. The brand name derives from "HOJARI" - the finest quality frankincense resin from Oman's Dhofar mountains. This cultural foundation shapes every aspect of the brand's identity.

The founder grew up in Sur, Oman, surrounded by the aromatic environment of her hometown. Her mother nurtured her early passion for perfumery. This personal journey flows into every creation. OJAR bridges the rich perfumery traditions of the Middle East with contemporary Western influences.

The brand philosophy encourages experimentation and fragrance layering. This practice forms a central part of Middle Eastern perfume rituals. OJAR makes this tradition accessible to modern fragrance enthusiasts. The brand celebrates six core ingredients: oud, rose, frankincense, honey, sandalwood, and musk.

Three of these ingredients come directly from Oman: frankincense from the Dhofar Mountains, rose from Jebel Akhdar, and honey from Rustaq. This geographical connection makes OJAR more than just a perfume brand - it's a tribute to Omani landscapes, materials, and traditions that inspire through warmth, architecture, and natural beauty.

OJAR's hero product is the "Absolute" perfume oil - a 20ml bottle featuring an innovative dual cap design. This offers both a glass rod applicator and roll-on functionality. The alcohol-free formula reaches 25% concentration, embodying the brand's layering philosophy.

The collection comprises 18 individual unisex fragrances. Infusion Velours by perfumer Jordi Fernández combines dark berries with smoky frankincense and oud. Ciel d'Orage presents an elegant balance of woody and spicy elements with artemisia and guaiac wood.

Halwa Kiss celebrates Omani honey in a gourmand composition with cardamom and dates. Stallion Soul blends dark rose with leathery accords for a sensual evening fragrance. Wood Whisper offers a creamy blend of sandalwood and cashmere wood.

OJAR collaborates with renowned Swiss perfume house Givaudan. Beyond Jordi Fernández, perfumers like Dalia Izem, Michel Girard, and Gaël Montero have created for the brand. These partnerships ensure the highest quality standards while translating Omani fragrance heritage into contemporary compositions that respect both tradition and innovation.

OJAR positions itself in the premium niche segment with Eau de Parfums around €200 for 100ml. The Absolute perfume oils cost €155-165 for 20ml. This pricing reflects the high-quality raw materials and collaboration with Givaudan's expertise.

The target audience includes discerning fragrance enthusiasts who appreciate quality, artistry, and craftsmanship. The unisex approach appeals to individuals seeking personal expression through scent. The brand attracts collectors who understand both traditional and modern perfumery approaches.

Despite launching during the 2020 pandemic, OJAR expanded rapidly worldwide. The brand is available in over 20 countries through more than 300 points of sale. Prestigious retailers like Harrods in London carry the collection. In Oman, OJAR is available at The Perfumatory in City Centre Seeb.

Online availability includes the official website and platforms like MaxAroma and Belodore. The brand offers both 15ml travel sizes and 100ml full bottles. This flexibility allows customers to test fragrances extensively before committing to larger bottles.

OJAR emphasizes sustainability through limited production quantities and eco-friendly packaging choices. The elegant bottle designs and thoughtful presentation underscore the brand's luxury character while maintaining accessibility for serious fragrance enthusiasts seeking authentic Middle Eastern perfumery.