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Electimuss
Niche brand · London, United Kingdom

Electimuss

Electimuss connects the imagery of Ancient Rome with opulent Extrait de Parfums and deliberately sculptural bottle design.
London, United Kingdom · founded 2015
Electimuss brand image with Roman-inspired fragrance presentation
Founded
2015 by Luke Granger and Jason Collison
Origin
London, United Kingdom
Inspiration
Ancient Rome's relationship with perfume and its mythology
Concentration
Extrait de Parfum with 25 to 35 percent pure perfume oils, according to the brand
Bottle design
Fluted glass, column-like metal forms and the eagle as a Roman symbol
At Parfinity
19 fragrances to sample
The story
Electimuss is a British, founder-owned fragrance house founded in 2015 by Luke Granger and Jason Collison. Its collections draw on Ancient Rome's fascination with scent, ritual, trade and mythology.
The house centres on expressive Extrait de Parfums, which the brand says are formulated with 25 to 35 percent pure perfume oils. The bottles extend that idea through fluted glass, column-like metal forms and the eagle as a symbol. Electimuss therefore joins narrative references with contemporary British niche perfumery.
01 · Beginnings

Born from friendship and an early memory of fragrance

The brand's official story begins with a grandfather sharing the magic of fragrance with his grandson. From that personal memory and the friendship between Luke Granger and Jason Collison, Electimuss was founded in 2015. The founders describe the house as independent and founder-owned, working with perfumers as creative partners.
Electimuss founders Luke Granger and Jason Collison at an event
02 · Roman references

An ancient scent culture in a contemporary language

Electimuss looks to a Rome where fragrance belonged to rituals, celebrations, bathing and worship. The house uses that history as a narrative frame for collections and individual scents, rather than presenting them as historical reconstructions. The name Electimuss is explained by the brand as a Latin reference to choosing the best.
03 · Material and form

Opulence expressed in scent and bottle

The house describes its fragrances as complex, intense extraits built around rare materials and a high oil concentration. The design continues that idea: weighty fluted glass recalls architecture, the metal cap suggests a column, and the eagle stands for honour and power. This link between olfactory density and physical form gives Electimuss a distinct place in the collection.
Electimuss brand image with Roman-inspired fragrance presentation
Sample without risk

Discover Electimuss at home

Choose five Electimuss fragrances as 2 ml samples for your Parfinity Box. You get the box value back as a discount code - applied in full from a €150 cart.

Your individual Parfinity Box
  • Choose any 5 fragrances
  • Wear every fragrance more than once
  • 50 € discount code back, in full from 150 €
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Your selection

19 fragrances by Electimuss

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Community

What the community says about Electimuss

7/10
„The mango of this fragrant elixir resembles a golden fruit from the gardens of distant kingdoms, so lifelike and genuine that I have hitherto been unable to scent such a faithful embodiment of its sweet essence in any other perfume. One almost imagines oneself beneath foreign skies, where the ripe fruit hangs heavy upon the boughs and its aromatic magic fills the warm air. However, the initial splendor does not endure for overly long. The golden exuberance gradually retreats, without, however, departing entirely from the realm of the senses. Like a shy will-o'-the-wisp, the mango lingers in the background, ever present, yet now of a gentler countenance. What unfolds thereafter nearly defies my tongue's ability to describe. Spicy shadows stir, woody secrets rise from the depths of the scent, and both begin to form a curious alliance with the fruit. It is as though three unruly spirits had met in an alchemical flask, wishing neither to consume one another entirely nor to reveal themselves completely. Observed from afar, this concoction unfolds a thoroughly charming spell that awakens curiosity and lures the senses onto winding paths. Yet if one draws too near, a part of its promise is lost; what appears mysterious and alluring from a distance fails to completely win my favor at close quarters. To the lovers of the golden mango, however, this elixir is most warmly recommended. Whoever is captivated by the fruit and seeks to capture its essence in the most true-to-nature form imaginable is likely to discover an exceedingly worthy treasure here.“
Ignaz WinterthalAstrum Nova
8/10
„The overall composition feels luxurious and comforting, striking a beautiful balance between gourmand sweetness and refined elegance.“
jessicasilveiraCaspian Cherry
6/10
„Cherry is only very subtly present. Creamy, powdery, slightly sweet, elegant“
tanja81Caspian Cherry
7.7 / 10from 130 approved reviews by our community
The noses

Who composes the fragrances of Electimuss

Image of Sofia Bardelli

Sofia Bardelli

Sofia Bardelli's path to perfumery began in the scented gardens of Florence, where childhood memories of Tuscan blooms would later inspire her creative vision.
Discover more about Sofia Bardelli
FAQ

Frequently asked questions

What does the name Electimuss mean?
The brand explains Electimuss as a Latin reference to choosing the best. That idea informs its selection of precious materials and its work with experienced perfumers.
Where is Electimuss from?
Electimuss is a British fragrance house from London, founded in 2015 by Luke Granger and Jason Collison.
What distinguishes Electimuss fragrances?
The house centres on Extrait de Parfums with 25 to 35 percent pure perfume oils, according to the brand. Its Roman imagery also continues through the bottle design and fragrance narratives.
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Which story will you wear on your skin?

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