Electimuss London emerged in 2015 from the shared passion of Luke Granger and Jason Collison for Ancient Roman history. The name means "to choose the best" in Latin - a principle that guides the entire brand philosophy. In 2019, Claire Sokell Thompson joined as Creative Director, bringing expertise from her work with renowned houses like Boadicea the Victorious and Thameen.

The brand underwent a significant transformation that elevated it from a niche manufacturer to a luxury label. This evolution included a complete redesign of bottles, packaging, and creative direction. The result is a brand that seamlessly blends Roman history with contemporary perfume artistry.

Electimuss views perfume as an invisible thread through history. The Romans were known for their sophisticated use of fragrances in rituals, daily life, and along the Silk Road. This cultural depth flows into every creation. The brand aims to empower personal expression through the art of perfume and enrich people's lives.

Each fragrance tells a story from Roman mythology or history. From powerful emperors to mystical gods - Electimuss transforms ancient legends into modern scent experiences. This unique approach distinguishes the brand from other luxury manufacturers and creates an unmistakable identity in the niche segment.

The brand's commitment to quality extends beyond storytelling. Every detail, from the heavy carved glass bottles echoing Roman architecture to the meticulous attention to each note, reflects the "electimuss" philosophy of choosing only the best.

Electimuss collections are thematically organized around Roman concepts. The Eternal Collection celebrates the timeless beauty of Rome as the eternal city. Popular fragrances like Imperium and Trajan originate from this line. Imperium combines sparkling citrus notes with creamy florals and a sophisticated woody-vanilla base - a bestseller that embodies power and elegance.

The Emperor Collection features the rarest ingredients, fit for an emperor. Gladiator Oud from this series is a powerful fragrance with genuine oud, saffron, and patchouli. The Consort Collection explores the mythology of powerful Roman women, while the Lustrous Collection celebrates the Roman fascination with stars.

Electimuss collaborates with world-class perfumers including Julien Rasquinet, Christian Provenzano, and Sofia Bardelli. These partnerships result in complex compositions like Black Caviar, a unique aquatic-aromatic fragrance featuring a distinctive salty caviar note.

All Electimuss fragrances are formulated as 25% or 30% Pure Parfum/Extrait. This high concentration ensures exceptional intensity, longevity, and projection. The brand uses rare and precious oils and resins at very high inclusion levels. Rose and patchouli are particularly cherished ingredients in the Electimuss repertoire.

Recent additions like Caspian Cherry from the Explorer Collection showcase the brand's continued innovation, blending gourmand elements with traditional luxury perfumery techniques.

Electimuss positions itself in the upper luxury segment with prices ranging from €225 to €445 for 100ml bottles. This pricing reflects the quality of ingredients and high concentrations used. The target audience consists of fragrance lovers who appreciate quality, creativity, and individuality. Electimuss caters to discerning connoisseurs seeking unique and daring scents.

The international presence spans over 50 countries. Electimuss fragrances are available in prestigious department stores like Selfridges, Harrods, Liberty, and Fortnum & Mason. Additionally, the brand distributes through niche fragrance boutiques, their own website, and selected online stores. This broad availability makes the brand accessible to collectors worldwide.

The bottles are inspired by Roman architecture and crafted from heavy, carved glass with metal details. Sun rays etched into the bottle base symbolize vitality, energy, and power. This opulent presentation reinforces the brand's luxury character.

Electimuss offers an extensive Discovery Set with over 20 samples. This allows customers to explore the diversity of collections before committing to a full bottle. Popular fragrances like Aquila Absolute with its combination of raspberry and oud, or Persephone's Patchouli with its gourmand twist, demonstrate the brand's creative range.

The brand's value proposition lies in its unique Roman-inspired storytelling combined with exceptional quality. While positioned at luxury prices, Electimuss offers 100ml bottles where some competitors charge higher prices for 50ml. The brand continues to gain international acclaim and recognition within the niche fragrance community, establishing itself as a serious player in the luxury perfume market.