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Electimuss

Niche brand · London, United Kingdom

Electimuss

Electimuss connects the imagery of Ancient Rome with opulent Extrait de Parfums and deliberately sculptural bottle design.

London, United Kingdom · founded 2015

Discover the brand Sample fragrances

Founded: 2015 by Luke Granger and Jason Collison
Origin: London, United Kingdom
Inspiration: Ancient Rome's relationship with perfume and its mythology
Concentration: Extrait de Parfum with 25 to 35 percent pure perfume oils, according to the brand
Bottle design: Fluted glass, column-like metal forms and the eagle as a Roman symbol
At Parfinity: 19 fragrances to sample

The story

Electimuss is a British, founder-owned fragrance house founded in 2015 by Luke Granger and Jason Collison. Its collections draw on Ancient Rome's fascination with scent, ritual, trade and mythology.

The house centres on expressive Extrait de Parfums, which the brand says are formulated with 25 to 35 percent pure perfume oils. The bottles extend that idea through fluted glass, column-like metal forms and the eagle as a symbol. Electimuss therefore joins narrative references with contemporary British niche perfumery.

01 · Beginnings

Born from friendship and an early memory of fragrance

The brand's official story begins with a grandfather sharing the magic of fragrance with his grandson. From that personal memory and the friendship between Luke Granger and Jason Collison, Electimuss was founded in 2015. The founders describe the house as independent and founder-owned, working with perfumers as creative partners.

02 · Roman references

An ancient scent culture in a contemporary language

Electimuss looks to a Rome where fragrance belonged to rituals, celebrations, bathing and worship. The house uses that history as a narrative frame for collections and individual scents, rather than presenting them as historical reconstructions. The name Electimuss is explained by the brand as a Latin reference to choosing the best.

03 · Material and form

Opulence expressed in scent and bottle

The house describes its fragrances as complex, intense extraits built around rare materials and a high oil concentration. The design continues that idea: weighty fluted glass recalls architecture, the metal cap suggests a column, and the eagle stands for honour and power. This link between olfactory density and physical form gives Electimuss a distinct place in the collection.

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Discover Electimuss at home

Choose five Electimuss fragrances as 2 ml samples for your Parfinity Box. The value of your box is fully credited towards a later bottle purchase.

Your individual Parfinity Box

Choose any 5 fragrances
Wear every fragrance more than once
Credit the box value towards a bottle

8.9/10(8)

GourmandFruity

Sweet Desert Dates

Sample from €9

€235100ml

Premium (+5€)Premium

Electimuss

Octavian

5.5/10(3)

SpicyFloral

Regal Rose-Oud Elixir, Spiced Opulence.

Sample from €14

€445100ml

Electimuss

Celestial

9/10(2)

SpicyFloral

Luminous spiced rose & incense

Sample from €9

€340100ml

Premium (+5€)Premium

Electimuss

Cupid's Kiss

8/10(2)

LeatheryFloral

Suede & Iris: Bold Elixir

Sample from €14

€445100ml

Electimuss

Caspian Cherry

6.9/10(11)

GourmandFruity

Lush cherry meets creamy gourmand.

Sample from €9

€235100ml

Premium (+5€)Premium

Electimuss

Gladiator Oud

7.5/10(5)

SpicyWoody

Bold oud and spice conquer the senses.

Sample from €14

€445100ml

Electimuss

Puritas

9/10(3)

SpicySmoky

Resinous Smoke & Spice

Sample from €9

€340100ml

Electimuss

Persephone's Patchouli

8.7/10(3)

GourmandSpicy

Elegant patchouli meets sweet allure.

Sample from €9

€290100ml

Electimuss

Auster

5.7/10(3)

SpicyWoody

Spicy citrus meets woody depth

Sample from €9

€225100ml

Electimuss

Aquila Absolute

7.5/10(5)

WoodyFruity

Raspberry & oud, sleek vibrancy.

Sample from €9

€340100ml

Electimuss

Vixere

6.8/10(3)

FloralGourmand

Citrus-floral & creamy warmth

Sample from €9

€280100ml

Electimuss

Patchouli Of The Underworld

4/10(2)

SpicyEarthy

Dark, earthy spice & leather

Sample from €9

€290100ml

Community

What the community says about Electimuss

6/10

„Cherry is only very subtly present. Creamy, powdery, slightly sweet, elegant“

tanja81Caspian Cherry

6/10

„I received Caspian Cherry as a surprise sample. I also had Duchessa in my box, so it made sense to compare both cherry fragrances. I simply like Duchessa better; somehow it is rounder and more elegant. There is "too much going on" in Caspian Cherry for me; I am also not a big fan of coconut in perfumes, as it is one of the notes that bothers me.“

TraumnovelleCaspian Cherry

2/10

„This fragrance smells too strong. The Persian oud almost stings the nose.“

malibuOctavian

7.8 / 10from 87 approved reviews by our community

The noses

Perfumers of Electimuss

Christian Provenzano

Christian Provenzano stands as one of the most respected figures in modern perfumery, with a remarkable career spanning over five decades.

Discover more about Christian Provenzano

Julien Rasquinet

Julien Rasquinet's path to becoming one of contemporary perfumery's most respected noses began with an unexpected encounter.

Discover more about Julien Rasquinet

Sofia Bardelli

Sofia Bardelli's path to perfumery began in the scented gardens of Florence, where childhood memories of Tuscan blooms would later inspire her creative vision.

Discover more about Sofia Bardelli

FAQ

Frequently asked questions

What does the name Electimuss mean?

The brand explains Electimuss as a Latin reference to choosing the best. That idea informs its selection of precious materials and its work with experienced perfumers.

Where is Electimuss from?

Electimuss is a British fragrance house from London, founded in 2015 by Luke Granger and Jason Collison.

What distinguishes Electimuss fragrances?

The house centres on Extrait de Parfums with 25 to 35 percent pure perfume oils, according to the brand. Its Roman imagery also continues through the bottle design and fragrance narratives.

Wear First. Love Forever.

Which story will you wear on your skin?

Build your Electimuss selection and get to know each fragrance where it matters: in everyday life, on your skin, and without time pressure.

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