The story of Bois 1920 begins in 1920 in the hills of Florence, where Guido Galardi started his first experiments with lavender. The name BOIS 1920 stands for "Bottega Italiana Spigo" - Italian Lavender Boutique. Galardi collected lavender from the Florentine hills and created essential oils and scented sachets from this aromatic treasure.

After years of dormancy, Enzo Galantini, Galardi's grandson, revived the brand in 2005. He blended his grandfather's classical traditions with modern interpretations. This revival proved successful - in 2012, Bois 1920 was recognized at the FiFi Awards in New York as one of the top five best olfactory expressions.

The brand embodies the rich tradition of the Tuscan perfumery school. Each creation is viewed as unique alchemy, born from an ancient perfume culture. The philosophy rests on three pillars: Character, Wisdom, and Artwork. Every fragrance tells a story and highlights the wearer's individual style.

Florentine elegance flows through all creations. The brand is deeply rooted in the region's cultural heritage while embracing contemporary tastes. This balance between past and present makes Bois 1920 a distinctive presence in niche perfumery.

The commitment to excellence shows in every detail. Raw materials are carefully sourced worldwide to create harmonious, multi-layered compositions. The brand's distinctiveness lies in its dedication to Italian elegance, deeply rooted in cultural heritage yet accessible to modern sensibilities.

Bois 1920 presents over 30 fragrances across various collections, each exploring different olfactory worlds. The Oro Collection forms the brand's heart with masterpieces like Oro 1920, Oro Nero, and Oro Bianco. These fragrances showcase exceptional persistence and complex compositions that evolve beautifully on the skin.

The Cannabis Collection reveals the brand's experimental side. Cannabis, Cannabis Fruttata, and Cannabis Dolce explore the green, earthy facets of this controversial note. These fragrances break taboos while offering unique olfactory experiences that challenge conventional perfumery.

The Elite Collection embodies pure luxury with elegant, minimalist bottles and 24-karat gold caps. Elite I through Elite IV represent different fragrance families from aquatic to smoky, each crafted with precious ingredients.

Notable individual fragrances include Dolce di Giorno with its spicy-woody complexity and Sushi Imperiale as a beloved gourmand creation. Real Patchouly demonstrates mastery in handling challenging notes, while Oltremare offers an innovative tea-citrus combination.

Perfumers Cristian Calabro and Chris Maurice have contributed to the creative diversity, with Enzo Galantini serving as the creative mind shaping the brand identity. Each fragrance reflects the artisanal approach that defines Bois 1920.

Bois 1920 positions itself in the premium niche segment with prices ranging from €165 to €350 for 100ml Eau de Parfum. This pricing reflects the artisanal quality and use of high-grade raw materials. The brand targets connoisseurs of refined scents who appreciate craftsmanship and unique, story-telling compositions.

The target audience includes sophisticated perfume lovers seeking Italian elegance and exclusivity. Bois 1920 appeals to both collectors and newcomers to niche perfumery who want to distinguish themselves from mainstream fragrances. The brand embodies a lifestyle that values quality over quantity.

Availability occurs through selected niche perfumeries and the brand's own boutiques. This selective distribution reinforces the exclusive character. Online platforms like Parfinity allow interested customers to order samples and test fragrances before purchasing - an important service at this price level.

The artisanal production in Florence guarantees authenticity and quality. Each bottle is crafted by glassmakers - sandblasted, laminated, or painted. Caps range from various wood essences to chrome, often featuring engraved logos. Packaging with gold frames and detailed finishes emphasizes the luxury character.

The price-performance ratio justifies itself through exceptional longevity and sillage. Many creations offer 8-12 hours of wear time with moderate to strong projection. The fragrances are designed for persistence, ensuring the olfactory character remains present throughout the day.

Bois 1920 represents added value in the niche perfumery sector, offering sophisticated compositions that stand apart from commercial fragrances while remaining accessible to those seeking authentic Italian luxury.