Aura Perfume emerged in 2021 from a vision to preserve and enhance the legacy of the extinct brand BIJON. This German niche house was born from the founder's personal quest for the perfect fragrance. The result is a perfume universe that combines German sophistication with magnetic allure.

The brand's tagline "A real niche with an unreal sillage" perfectly captures their philosophy. Aura Perfume focuses on letting their molecules envelop the body to make one's personal aura tangible. This approach sets them apart from many other niche houses through their deliberate emphasis on extraordinary projection.

The German heritage reflects in their technical precision and quality standards. Every composition is described as beautiful and technically well-executed. The brand serves as a bridge between traditional German perfumery and modern fragrance trends.

Particularly noteworthy is their thematic approach to fragrances. Aura Perfume often dedicates their compositions to single materials like patchouli or vanilla. This focused method allows them to fully explore each ingredient's essence and push it into new dimensions.

Aura Perfume's collection features four exceptional fragrances that were presented at PITTI FRAGRANZE 2024. Each scent tells its own story and showcases the house's versatility.

A.E.O.M. (All Eyes On Me) by Cécile Zarokian embodies the scent of success. This oriental-woody composition blends cognac and rum with frankincense and Thai oud. Its intensity and longevity make it a true beast of perfumery.

TestoX presents "patchouli in high definition." Originally created by Andreas Wilhelm as Testosterone, this spicy fragrance pays homage to the Celtic deity Cernunnos. The woody-chocolate composition showcases patchouli in its purest form.

Gwen appeared in 2023 as the softest fragrance in the line. This gourmand whisper of almond, coconut, and vanilla proves that Aura Perfume also masters subtle elegance.

Aura Sublime stands as their bestseller and a modern, sunny variation on the Shalimar theme. This powdery creation by Cécile Zarokian combines citrus with creamy vanilla into a timeless masterpiece.

Aura Perfume positions itself clearly in the premium niche segment with prices around 129 euros for 30ml extrait de parfum. This pricing reflects both the high concentration and the quality of raw materials used.

The target audience includes fragrance enthusiasts who appreciate exceptional sillage and longevity. People who want to stand out from the crowd find their perfect companion in Aura Perfume. The fragrances suit confident personalities who aren't afraid of attention.

Availability is mainly limited to specialized niche retailers and online platforms. This exclusivity enhances the brand's appeal for collectors and connoisseurs. The limited distribution ensures that wearers of Aura Perfume fragrances rarely encounter scent twins.

The value proposition convinces through extraordinary performance. While other niche fragrances often remain subtle, Aura Perfume guarantees noticeable presence. The extrait concentration provides hours of longevity and impressive projection. For fragrance lovers who value quality and impact, Aura Perfume offers a compelling alternative to established luxury brands.